Industry News

Amazon’s understated video dominance should not go unnoticed

17 April, 2021

By comparison to the record year for Netflix, and the irrepressible rise of Disney+, Amazon has somewhat flown under the radar as a VOD player over the past year.

The news however that Amazon now has 200 million Prime subscribers globally generating US$126 billion of value for the company should come as no surprise given the ubiquitous status of a company as sprawling as the rainforest after which it was named.

The milestone was announced in a letter to investors from outgoing CEO Jeff Bezos, who noted that subscribers had increased by 50 million year-over-year. It previously took Amazon two years to amass 50 million subscribers. The figures demonstrate that Amazon has a dominant position in households across the world and across all aspects of consumer life as a genuine megacorporation.

Visit Digital TV Europe to read this article.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription