Industry News

And the Oscar acting nominees with the most audience demand are…

25 March, 2022

For those of you placing bets on the Oscars this year, here’s one more data point to factor in before making your picks — audience demand.

While the Oscars (and most awards shows for that matter) have taken heat recently for being glaringly out of step with popular opinion, they’ve made moves to better align themselves with what the public wants. The nominees at the Emmys have been trending more in line with popular demand for years. And most recently, the Oscars have thrown in a Fan Favorite Movie award voted on via Twitter.

While the demand for these actors — as measured by Parrot Analytics‘ patented platform, which takes into account consumer research data, streaming, downloads and social media, among other consumer engagement — may not be a predictor of who will get the most Academy votes, it’s a look at which of the nominees won the hearts and minds of audiences this year — even if that doesn’t ultimately translate to taking home a statue Sunday night.

Visit The Wrap to read this article.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription