Audience demand measurement company Parrot Analytics has expanded its analytics suite DEMAND360 with the launch of Talent Demand, offering daily updated audience demand analytics. “It’s now time we turn our focus to the next slice of the entertainment industry sorely in need of an upgrade when it comes to the question of audience preferences. This time, instead of focusing on the ‘what’, we focus on ‘who’,” said Wared Seger, CEO, Parrot Analytics. “It’s always been our purpose to connect creators with consumers and Talent Demand will accelerate this mission by helping creators, talent and executive decision makers evaluate the right talent mix to bring their stories to life.”
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