More
Powering the content industry
Parrot Analytics has developed the world's most advanced demand-driven workflows to drive smarter decisions along the entire content value chain.
Predict revenue. Value content. Reduce risk.
- Uncover content ROI – Prove which titles justify licensing fees, retain subscribers, or attracter viewers.
- Value catalogs & IP - Model total revenue potential, including merchandise, licensing, and adaptation revenue streams.
- Power investment decisions - Pinpoint undervalued titles, regional demand surges, and whitespace opportunities to deploy capital strategically.
More
Talent isn't enough - prove their value
- Identify breakout stars – Pinpoint rising talent who ignite audience obsession and drive engagement, subscriptions, and box office returns.
- Strengthen contract negotiations – Back deals with irrefutable data on a talent’s power to attract advertisers, retain viewers, and justify premium fees.
- Boost promotional impact – Identify the right talent for campaigns based on their influence in key demographics and global markets.
Transform creative vision into commercial success
- Develop content with confidence – Align stories, talent, and themes with proven audience demand to attract buyers and investors around the globe.
- Reduce financial risk – Predict the success of a project across box office and streaming platforms before production begins.
- Win your pitch to streamers – Uncover how much value and engagement your project would generate on different streaming platforms.
More
Turn stories into billion-dollar franchises
- Quantify revenue potential – Assess total revenue for stories, characters, and universes using historical performance and market-specific benchmarking.
- Model greenlight ROI – Forecast profitability of concepts, talent packages, and spin-offs using predictive analytics on streaming and box office revenue.
- Launch with precision – Align marketing spend, release windows, and global expansion to regional demand and whitespaces.
More
Lead global content negotiations with authority
- Unlock hidden revenue – Identify titles that are in high demand in markets without a licensing deal.
- Strengthen deal terms – Quantify content’s impact on subscriber retention, acquisition, and platform profitability to back up pricing and licensing structures.
- Outpace competitors – Anticipate market shifts, regional content gaps, and platform saturation risks with audience and performance analytics.
Decode the economics of streaming to drive profitability
- Uncover winning content – Understand the underlying content and programming drivers for each streamers financial performance.
- Benchmark your catalog – Finetune your catalog with competitive insights to achieve growth, retention and engagement targets.
- Master licensing & renewals – Truely understand a title’s impact on revenue, including a breakdown of new sign ups, renewals and engagement.
Turn campaigns into profit engines
- Prove campaign ROI – Track how marketing spend converts to subscriber lifts, retention rates, and revenue.
- Generate global buzz – Ensure campaign success with deep audience insights, pre-release benchmarks and analysis.
- Unlock partnership value – Identify high-impact brand partnerships, talent-aligned audiences, and co-marketing opportunities.
Champion local content with global intelligence
- Measure export impact – Track how local content performs on the global stage, by genre, market, and platform.
- Support funding decisions – Identify projects that resonate domestically and internationally with economic performance metrics.
- Guide industry policy – Benchmark local industry health against global trends to inform strategy and investment.
More
Capture more value from every team, player, and storyline
- Find the right platforms for growth – Discover which regions and distribution channels offer the greatest upside for your games and content.
- Unlock athlete-driven growth – Identify which players drive engagement and commercial value to maximize marketing and sponsorship ROI.
- Create high-impact shoulder content – Develop docuseries and spin-offs that tap into global fan demand and are primed for streamer acquisition.
Elevate the journey with content that travels well
- Curate smarter, faster – Use demand and travelability data to select high-performing content that resonates with passengers regionally and globally.
- Unlock strategic partnerships – Match your audience with the right talent, IP, and brand partners, including streamers, for cobranded experiences and curated collections.
- Tailor experiences by airline – Differentiate entertainment and brand offerings across airlines using audience and market-specific insights.
More
Adapt to the streaming era
- Reinvent your content strategy – Monetize legacy content with deep insights into the exact value your IP offers to different players.
- Modernize revenue models – Uncover the economic impact of hybrid revenue models and bundling strategies.
- Mergers & acquisitions – Fuse legacy audience loyalty with next-gen capabilities through strategic M&A to future-proof profitability.
More
Sustain audiences in a shifting market
- Acquire with ROI certainty – Prioritize titles that retain subscribers, justify content investments, and drive ad revenue through predictable audience loyalty.
- Monetize sports & entertainment – Identify undervalued leagues, teams, and genres with brand-safe audiences to boost sponsorship revenue and ad inventory value.
- Retain core viewers – Anticipate content gaps, regional engagement shifts, and competitor threats to protect high-loyalty audiences.
Put a price on creative value
- Support deal negotiations – Use empirical content and talent metrics to justify licensing fees, backend participation, and contract clauses.
- Value IP with confidence – Quantify the market potential of characters, franchises, and formats to guide acquisition, sale, or licensing strategies.
- Evaluate rights packages– Assess the worth of exclusivity, windowing, and territory rights based on global content performance.
Turn entertainment insights into strategic advantage
- Power content due diligence – Evaluate assets, IP, and portfolios with demand-based valuation metrics tied to subscriber growth and revenue potential.
- Identify growth and acquisition targets – Spot high-performing IP, genres, markets, and companies with untapped potential using audience, title and platform-level insights.
- Support client strategy with conviction – Inform market entry, expansion, or investment decisions with data that reflects real-time consumer engagement and platform dynamics.
More
Turn hit games into global franchises
- Quantify adaptation potential – Model how much a game-based film or series could generate on streaming or at the box office, based on global demand.
- Build lasting franchises – Identify which titles resonate across audience clusters, genres, and markets to prioritize long-term IP investments.
- Localize with precision – Tailor campaigns and expansions using demand signals to identify where each game or story element resonates most.
More
Align brands, content, and talent to drive consumer impact
- Inform high-impact brand partnerships – Discover which franchises, characters, or talent your consumers already associate with your brand – or your competitors.
- Segment consumers by affinity – Understand which audience clusters engage most with specific genres, story elements, and personalities to shape campaign and product strategy.
- Align activations at the territory level – Match the right content, brands, and talent by market to drive relevance, visibility, and purchase intent across regions.
Streaming Economics
Introducing Streaming Metrics
Unlock unmatched visibility with the industry’s most granular streaming insights including historical and forecasted subscribers, revenue, ARPU, churn and catalog metrics across every major platform. #streamonomics
