Narratives centered on purpose, spirituality, and personal transformation have increasingly captivated the Brazilian public, especially on symbolic dates such as Easter. According to data from Parrot Analytics, between the first quarter of 2022 and the same period in 2025, consumption of content classified as religious grew by 99% in the country. So far this year, this type of title already registers an audience volume four times higher than the average of other available content on the market.
These figures reflect a significant change in the behavior of Brazilian viewers, who are increasingly seeking stories oriented toward reflection, connection, and hope. They are not necessarily tied to formal religious practices, but rather linked to a desire for purpose and emotional balance.
In line with this movement, Samsung TV Plus, Samsung’s free streaming service, has prepared special Easter programming for the whole family. The curated selection features titles that combine spirituality, entertainment, children’s programming, and culinary experiences, creating a welcoming environment for all types of audiences over the holiday.
“We view Easter as a moment that goes beyond religion. It’s about coming together, reflecting, and renewing. By observing this consistent increase in the consumption of spiritual content, we have sought to offer a selection that respects and engages with this demand, while still valuing diversity and a lighthearted approach,” says Aline Jabbour, Senior Director of Samsung TV Plus Latin America.
Programming highlights:
Cine Pipoca (channel 2000): From April 18 to 20, starting at 7 p.m., the channel will present a special lineup of films that portray journeys of faith and resilience, featuring characters such as Jesus, Barabbas, and Thomas, in addition to the feature film Ao Lado de Cristo, among other titles that promise to move and inspire viewers.
Os Dez Mandamentos (channel 2002) and A Terra Prometida (channel 2044): These biblical soap operas, which continue to draw high audience numbers, are available in full episodes for those who wish to revisit or discover these remarkable Brazilian television productions.
TV Aparecida (channel 2077): Throughout Holy Week, the channel broadcasts masses, celebrations, and special reports live from the National Shrine of Aparecida.
3 Palavrinhas (channel 2240): The children’s channel offers educational songs and stories in an Easter atmosphere, with playful and accessible language for little ones.
Tastemade (channel 2170): On April 19 and 20, the channel will showcase thematic Easter recipes, with special episodes of programs such as Gastronomismo, Liz Pede Biz, and Receitas com Alex Atala, covering everything from appetizers to desserts.
In addition to the linear channels, the platform also offers on-demand titles such as Apocalipse – A Revelação and Ao Lado de Cristo, available to watch at any time.
Simple and free access
All you need to do is turn on your Samsung Smart TV* and access Samsung TV Plus - no registration, subscription, or any payment required. The service offers more than 100 channels of various genres, including movies, series, news, sports, cooking shows, soap operas, lifestyle, and children’s programming, as well as hundreds of on-demand titles to watch whenever you want. For consumer support issues, please visit samsung.com/br/support. For press inquiries, contact: samsungpr@cdn.com.br
* Available for Samsung Smart TV models from 2017 onward. Check availability for your TV model. Learn more about Samsung TV Plus and check out all the brand’s news on Samsung Newsroom Brasil. Samsung TV Plus. It’s streaming. It’s free. It’s yours.
