Demand drives monetization

The only way to measure global audiences in an attention economy

Powering every player in media, sports & entertainment

From greenlights to global expansion, and from investment decisions to brand partnerships, we drive growth across the entire content and IP value chain.

PE & Asset Management

Answer sample business questions for PE & Asset Management:

Where is the real value in this asset?

How do we create more value after the transaction closes?

How do we monitor performance between entry and exit?

How much value is this current show driving right now?

Find Out More

Talent Agencies

Content Investment Funds

Studios

Advisory & Consulting

Streaming Platforms

Government Agencies

Production Companies

Sports Leagues

Distributors

Consumer Brands

Streaming Economics

Introducing Streaming Metrics

Unlock unmatched visibility with the industry’s most granular streaming insights including historical and forecasted subscribers, revenue, ARPU, churn and catalog metrics across every major platform. #streamonomics

Trusted by the smartest minds in global media

Required Reading

Case Study

From Script to Stream: A Data-Driven Approach to Casting, Budget and Distribution

Leveraging data-driven insights from Parrot Analytics, an independent film production company refined casting, budget, and distribution decisions to secure a premium streaming deal, demonstrating the transformative power of evidence-based filmmaking.

Case Study

Data-Driven Strategy for Adapting a Major Video Game Franchise

Leveraging our cutting-edge global entertainment analytics and concept testing, we empowered a leading gaming studio to de-risk and accelerate the transformation of its iconic IP into a dynamic, multi-platform adaptation that unlocks exponential revenue potential and unparalleled brand synergy.

Case Study

Optimizing Pay TV Movie Release Windows to Maximize Audience Engagement

By harnessing advanced audience entertainment analytics and targeted consumer affinity insights, a leading Latin American pay TV network revolutionized its film release strategy precisely scheduling seven key titles to maximize viewer engagement, revitalize underperforming content, and drive unparalleled returns.

Case Study

Transforming Romance and Dating Reality Show Strategy for a Leading Streaming Platform

By harnessing precise, data-driven insights from Parrot Analytics’ entertainment analytics platform, a leading streaming platform transformed its romance and dating reality show strategy across Latin America, fueling the launch of an innovative Brazilian dating series poised to redefine market leadership in a fiercely competitive industry.

Insights that fuel industry conversations

"According to Parrot Analytics, Spain-originated content has generated an estimated $5.1 billion in global streaming revenue over the past four years. For 2024, Spanish content is expected to deliver $1.4 billion in global revenue."

"The Instigators with Matt Damon and Casey Affleck, helped Apple TV+ add about 50,000 subscribers, more than the number Napoleon accounted for when it was released last year, according to the data firm Parrot Analytics."

"Moana has generated the most U.S. subscription revenue for Disney+ of any Disney princess movie, according to research firm Parrot Analytics."

Welcome to the era of empirical measurement

Discover how DEMAND360’s patented technology extracts signal from the noise on a daily basis as the industry’s first global content demand measurement system.