Consumer Brands: Align brands, content, and talent to drive consumer impact

Unlock smarter partnership, licensing, and campaign decisions with analytics that help brands identify the franchises, talent, and markets most likely to drive commercial impact.

Align brands, content, and talent to drive consumer impact

Which franchises, talent, or genres best align with our brand and consumers?

Uncover what resonates across specific consumer segments to guide partnership, campaign, and licensing decisions that drive sales and brand equity.

Where should we activate for the strongest return?

Understand audience demand by market to identify the strongest commercial opportunities. Whether you are planning a licensing rollout or prioritizing campaign markets, focus on the places where the partnership is most likely to perform.

How do we back partnership decisions with stronger evidence?

Quantify audience demographics, brand affinity, and geographic reach to assess partnership fit, support negotiations, and justify investment with greater confidence.

Required Reading

Insights

Books, Games, or Comics? Uncovering Which IP Adaptations Deliver the Biggest Streaming Returns

Parrot Analytics reveals which source materials generate the highest subscriber acquisition and retention for platforms — helping streamers make smarter bets on adaptations that maximize revenue and long-term audience value.

Insights

Masha and the Bear Breaks Out of Kids’ TV — Ranking Among the Top 10 Shows Worldwide

Parrot Analytics data reveals how the hit animated series has expanded beyond the children’s category, driving global demand at scale and proving the cross-demographic revenue potential of kids’ IP in streaming and licensing.

Strategy

From Starbucks to Coca-Cola – How Brand Affinity Insights Unlock New Marketing and Partnership Value

Parrot Analytics demonstrates how measuring entertainment audiences’ brand preferences helps marketers identify the right partners, optimize sponsorship ROI, and align with content that drives consumer engagement and revenue.

Case Study

Miraculous Corp Uses Demand Data to Strengthen Global Partnerships and Drive Brand Growth

Miraculous Corp uses Parrot Analytics to benchmark its franchise against competitors, prove its global reach to licensing partners, and track campaign performance across markets in real time — replacing fragmented platform data with a single independent view of worldwide demand.

Let’s unlock new value together

Answer virtually any business question with solutions tailored to your needs.

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Insights that fuel industry conversations

"According to Parrot Analytics, Spain-originated content has generated an estimated $5.1 billion in global streaming revenue over the past four years. For 2024, Spanish content is expected to deliver $1.4 billion in global revenue."

"The Instigators with Matt Damon and Casey Affleck, helped Apple TV+ add about 50,000 subscribers, more than the number Napoleon accounted for when it was released last year, according to the data firm Parrot Analytics."

"Moana has generated the most U.S. subscription revenue for Disney+ of any Disney princess movie, according to research firm Parrot Analytics."