The economics of streaming: Expert guidance to drive impactful decisions

Streaming economics and global audience insights

Case Study: Comprehensive Data-Driven Strategy for Adapting a Major Video Game Franchise

Mar 16, 2025

Parrot Analytics delivered a comprehensive, data-driven strategy that integrated entertainment analytics, content valuation, audience segmentation, and talent demand insights to evaluate the adaptation potential of a major video game franchise into live-action, film, or animated formats. This strategic framework de-risked decision-making and projected significant revenue potential, empowering stakeholders to confidently pursue a flexible, multi-phase approach that maximizes both audience engagement and monetization opportunities.

Case Studies

Case Study: Data-Driven Transformation of Marketing and Programming Strategies for Unrivaled Access to LGBTQ+ Community

Mar 16, 2025

This case study explores how a major entertainment conglomerate partnered with Parrot Analytics to transform its marketing and programming strategies by leveraging comprehensive data insights. By employing targeted brand and talent affinity analysis, precise influencer segmentation, and robust content demand measurement, the company achieved unrivaled engagement with the LGBTQ+ community in Brazil and beyond.

Case Studies

Case Study: 50% Faster Negotiations, Double the Impact - How Touch Maximizes Client Satisfaction and Streamlines Content Acquisition With Parrot Analytics

Mar 16, 2025

Touch leveraged Parrot Analytics’ data to reduce negotiation time by 50% and save one week in content selection, resulting in higher client acquisition and proposal win rates. This data-driven approach not only streamlined content acquisition but also strengthened client relationships by enabling fair content valuations and more efficient negotiations.

Case Studies

Maximizing ROI Across the Content Lifecycle: Data-Driven IP Evaluation Leads to an Adult Animated Blockbuster

Mar 12, 2025

By leveraging a robust, data-driven IP evaluation process - including audience demand analysis, comparative IP evaluation, and concept testing - the project team for a global streamer confidently de-risked and greenlit an unconventional adult animated comedy series that tapped into an engaged online fanbase. This strategic approach not only delivered the platform’s most successful animated launch to date with record-breaking viewership and subscriber growth, but also paved the way for multiple new seasons and potential spin-offs.

Case Studies

Case Study: Transforming Romance and Dating Reality Show Strategy for a Leading Streaming Platform

Mar 11, 2025

This case study highlights how a leading streaming platform leveraged Parrot Analytics’ insights to refine its Romance & Dating reality strategy in Latin America. By analyzing hundreds of shows, identifying untapped opportunities, and optimizing content strategies, the client laid a robust foundation for high-impact local productions and enhanced licensing decisions.

Case Studies

Case Study: Optimizing Pay TV Movie Release Windows to Maximize Audience Engagement

Mar 11, 2025

A leading pay television channel in Latin America leveraged audience demand data to precisely schedule theatrical titles for their Pay TV windows, boosting viewership and revitalizing previously underperforming films. By combining historical performance analysis with consumption affinity insights, the channel successfully engaged audiences and enhanced both immediate ratings and long-term content acquisition strategies.

Insights

The Parrot Analytics Streaming Report Card - Q4 2024

Mar 10, 2025

Parrot Analytics presents the Streaming Report Card on the state of the US streaming industry. The report card is a quarterly recap and analysis of where the biggest players in the industry are sitting, showcasing the link between demand for original series or catalog slates and financial performance.

Case Studies

Case Study: Strategic Market Intelligence on Streaming Performance for a Global Investment Research Firm

Mar 10, 2025

A global investment research firm harnessed granular analytics on content supply, audience demand, and streaming economics to evaluate how major streaming platforms were performing against investor expectations in subscriber growth, content strategy, and market share. By integrating regional growth data, content performance metrics, and scenario-based modeling into quarterly webinars and reports, the firm empowered investors to make more informed media and technology decisions in a rapidly evolving market.

Industry News

Insights that fuel industry conversations

"According to Parrot Analytics, Spain-originated content has generated an estimated $5.1 billion in global streaming revenue over the past four years. For 2024, Spanish content is expected to deliver $1.4 billion in global revenue."

"The Instigators with Matt Damon and Casey Affleck, helped Apple TV+ add about 50,000 subscribers, more than the number Napoleon accounted for when it was released last year, according to the data firm Parrot Analytics."

"Moana has generated the most U.S. subscription revenue for Disney+ of any Disney princess movie, according to research firm Parrot Analytics."

Strategic Streaming Insights

Streaming economics and global audience insights

Case Study: Comprehensive Data-Driven Strategy for Adapting a Major Video Game Franchise

Case Study: Data-Driven Transformation of Marketing and Programming Strategies for Unrivaled Access to LGBTQ+ Community

Case Study: 50% Faster Negotiations, Double the Impact - How Touch Maximizes Client Satisfaction and Streamlines Content Acquisition With Parrot Analytics

Maximizing ROI Across the Content Lifecycle: Data-Driven IP Evaluation Leads to an Adult Animated Blockbuster

Case Study: Transforming Romance and Dating Reality Show Strategy for a Leading Streaming Platform

Case Study: Optimizing Pay TV Movie Release Windows to Maximize Audience Engagement

The Parrot Analytics Streaming Report Card - Q4 2024

Case Study: Strategic Market Intelligence on Streaming Performance for a Global Investment Research Firm

Os filmes de Super-herói em 2025

‘Suits’ Has Generated More Than $300 Million for Streamers in UCAN Since 2020

Beyond Bragging Rights - The $1.2B Streaming Boost of Best Picture Nominees

The Value of Classic Rom-Coms to Streamers Today

Insights that fuel industry conversations