Talent isn't enough - prove their value

  • Identify breakout stars – Pinpoint rising talent who ignite audience obsession and drive engagement, subscriptions, and box office returns.
  • Strengthen contract negotiations – Back deals with irrefutable data on a talent’s power to attract advertisers, retain viewers, and justify premium fees.
  • Boost promotional impact – Identify the right talent for campaigns based on their influence in key demographics and global markets.

Transform creative vision into commercial success

  • Develop content with confidence – Align stories, talent, and themes with proven audience demand to attract buyers and investors around the globe.
  • Reduce financial risk – Predict the success of a project across box office and streaming platforms before production begins.
  • Win your pitch to streamers – Uncover how much value and engagement your project would generate on different streaming platforms.

Turn stories into billion-dollar franchises

  • Quantify revenue potential – Assess total revenue for stories, characters, and universes using historical performance and market-specific benchmarking.
  • Model greenlight ROI – Forecast profitability of concepts, talent packages, and spin-offs using predictive analytics on streaming and box office revenue.
  • Launch with precision – Align marketing spend, release windows, and global expansion to regional demand and whitespaces.

Decode the economics of streaming to drive profitability

  • Uncover winning content – Understand the underlying content and programming drivers for each streamers financial performance.
  • Benchmark your catalog – Finetune your catalog with competitive insights to achieve growth, retention and engagement targets.
  • Master licensing & renewals – Truely understand a title’s impact on revenue, including a breakdown of new sign ups, renewals and engagement.

Sustain audiences in a shifting market

  • Acquire with ROI certainty – Prioritize titles that retain subscribers, justify content investments, and drive ad revenue through predictable audience loyalty.
  • Monetize sports & entertainment – Identify undervalued leagues, teams, and genres with brand-safe audiences to boost sponsorship revenue and ad inventory value.
  • Retain core viewers – Anticipate content gaps, regional engagement shifts, and competitor threats to protect high-loyalty audiences.

Adapt to the streaming era

  • Reinvent your content strategy – Monetize legacy content with deep insights into the exact value your IP offers to different players.
  • Modernize revenue models – Uncover the economic impact of hybrid revenue models and bundling strategies.
  • Mergers & acquisitions – Fuse legacy audience loyalty with next-gen capabilities through strategic M&A to future-proof profitability.

Streaming Economics
play video

Trusted by the smartest minds in global media

partner logo
partner logo
partner logo
partner logo
partner logo
partner logo

Required Reading

Monetize global content demand

Discover how a partnership with Parrot Analytics will elevate your industry leadership.