Predict revenue. Value content. Reduce risk.

  • Uncover content ROI - Prove which titles justify licensing fees, retain subscribers, or attract new viewers.
  • Value catalogs & IP – Model total revenue potential, including merchandise, licensing, and adaptation revenue streams.
  • Power investment decisions – Pinpoint undervalued titles, regional demand surges, and whitespace opportunities to deploy capital strategically.

Talent isn't enough - prove their value

  • Identify breakout stars – Pinpoint rising talent who ignite audience obsession and drive engagement, subscriptions, and box office returns.
  • Strengthen contract negotiations – Back deals with irrefutable data on a talent’s power to attract advertisers, retain viewers, and justify premium fees.
  • Boost promotional impact – Identify the right talent for campaigns based on their influence in key demographics and global markets.

Transform creative vision into commercial success

  • Develop content with confidence – Align stories, talent, and themes with proven audience demand to attract buyers and investors around the globe.
  • Reduce financial risk – Predict the success of a project across box office and streaming platforms before production begins.
  • Win your pitch to streamers – Uncover how much value and engagement your project would generate on different streaming platforms.

Turn stories into billion-dollar franchises

  • Quantify revenue potential – Assess total revenue for stories, characters, and universes using historical performance and market-specific benchmarking.
  • Model greenlight ROI – Forecast profitability of concepts, talent packages, and spin-offs using predictive analytics on streaming and box office revenue.
  • Launch with precision – Align marketing spend, release windows, and global expansion to regional demand and whitespaces.

Lead global content negotiations with authority

  • Unlock hidden revenue – Identify titles that are in high demand in markets without a licensing deal.
  • Strengthen deal terms – Quantify content’s impact on subscriber retention, acquisition, and platform profitability to back up pricing and licensing structures.
  • Outpace competitors – Anticipate market shifts, regional content gaps, and platform saturation risks with audience and performance analytics.

Sustain audiences in a shifting market

  • Acquire with ROI certainty – Prioritize titles that retain subscribers, justify content investments, and drive ad revenue through predictable audience loyalty.
  • Monetize sports & entertainment – Identify undervalued leagues, teams, and genres with brand-safe audiences to boost sponsorship revenue and ad inventory value.
  • Retain core viewers – Anticipate content gaps, regional engagement shifts, and competitor threats to protect high-loyalty audiences.

Turn campaigns into profit engines

  • Prove campaign ROI – Track how marketing spend converts to subscriber lifts, retention rates, and revenue.
  • Generate global buzz – Ensure campaign success with deep audience insights, pre-release benchmarks and analysis.
  • Unlock partnership value – Identify high-impact brand partnerships, talent-aligned audiences, and co-marketing opportunities.

Streaming Economics
play video

Trusted by the smartest minds in global media

partner logo
partner logo
partner logo
partner logo
partner logo
partner logo

Required Reading

Monetize global content demand

Discover how a partnership with Parrot Analytics will elevate your industry leadership.