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Powering the content industry
Parrot Analytics has developed the world's most advanced demand-driven workflows to drive smarter decisions along the entire content value chain.
Predict revenue. Value content. Reduce risk.
- Uncover content ROI - Prove which titles justify licensing fees, retain subscribers, or attract new viewers.
- Value catalogs & IP – Model total revenue potential, including merchandise, licensing, and adaptation revenue streams.
- Power investment decisions – Pinpoint undervalued titles, regional demand surges, and whitespace opportunities to deploy capital strategically.
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Talent isn't enough - prove their value
- Identify breakout stars – Pinpoint rising talent who ignite audience obsession and drive engagement, subscriptions, and box office returns.
- Strengthen contract negotiations – Back deals with irrefutable data on a talent’s power to attract advertisers, retain viewers, and justify premium fees.
- Boost promotional impact – Identify the right talent for campaigns based on their influence in key demographics and global markets.
Transform creative vision into commercial success
- Develop content with confidence – Align stories, talent, and themes with proven audience demand to attract buyers and investors around the globe.
- Reduce financial risk – Predict the success of a project across box office and streaming platforms before production begins.
- Win your pitch to streamers – Uncover how much value and engagement your project would generate on different streaming platforms.
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Turn stories into billion-dollar franchises
- Quantify revenue potential – Assess total revenue for stories, characters, and universes using historical performance and market-specific benchmarking.
- Model greenlight ROI – Forecast profitability of concepts, talent packages, and spin-offs using predictive analytics on streaming and box office revenue.
- Launch with precision – Align marketing spend, release windows, and global expansion to regional demand and whitespaces.
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Lead global content negotiations with authority
- Unlock hidden revenue – Identify titles that are in high demand in markets without a licensing deal.
- Strengthen deal terms – Quantify content’s impact on subscriber retention, acquisition, and platform profitability to back up pricing and licensing structures.
- Outpace competitors – Anticipate market shifts, regional content gaps, and platform saturation risks with audience and performance analytics.
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Decode the economics of streaming to drive profitability
- Uncover winning content – Understand the underlying content and programming drivers for each streamers financial performance.
- Benchmark your catalog – Finetune your catalog with competitive insights to achieve growth, retention and engagement targets.
- Master licensing & renewals – Truely understand a title’s impact on revenue, including a breakdown of new sign ups, renewals and engagement.
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Sustain audiences in a shifting market
- Acquire with ROI certainty – Prioritize titles that retain subscribers, justify content investments, and drive ad revenue through predictable audience loyalty.
- Monetize sports & entertainment – Identify undervalued leagues, teams, and genres with brand-safe audiences to boost sponsorship revenue and ad inventory value.
- Retain core viewers – Anticipate content gaps, regional engagement shifts, and competitor threats to protect high-loyalty audiences.
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Adapt to the streaming era
- Reinvent your content strategy – Monetize legacy content with deep insights into the exact value your IP offers to different players.
- Modernize revenue models – Uncover the economic impact of hybrid revenue models and bundling strategies.
- Mergers & acquisitions – Fuse legacy audience loyalty with next-gen capabilities through strategic M&A to future-proof profitability.
Turn campaigns into profit engines
- Prove campaign ROI – Track how marketing spend converts to subscriber lifts, retention rates, and revenue.
- Generate global buzz – Ensure campaign success with deep audience insights, pre-release benchmarks and analysis.
- Unlock partnership value – Identify high-impact brand partnerships, talent-aligned audiences, and co-marketing opportunities.
Streaming Economics
Introducing Streaming Metrics
Unlock unmatched visibility with the industry’s most granular streaming insights including historical and forecasted subscribers, revenue, ARPU, churn and catalog metrics across every major platform. #streamonomics
