Set winning content strategies with unrivalled industry data & expertise
From production through to direct-to-consumer streaming, we empower the world’s leading media and entertainment brands, to answer today’s most complex industry questions about TV shows, movies, talent, sports, IP & brands.
Map the global content landscape
Stay ahead with granular insights from over 1 million TV shows & movies and 1 million talent across 2,000+ distribution platforms in 100+ languages.
Leverage an expansive repository of over 100 million metadata tags.
Uncover what audiences really want
Shape content decisions around true audience preferences using behavioral data from 2B+ people globally. Explore insights from exclusive first-party consumption datasets as well as search, posts, reading and social interactions activity.
Decode streaming economics
Drive successful long-term D2C strategies and profitability by decoding the economic drivers of streaming platforms.
Understand how much revenue each title is contributing to a catalog and to what extent it’s driving user acquisition, retention and engagement.
Access industry-leading expertise
Solve critical business challenges with bespoke consulting solutions. Tailor Parrot IQ’s proven frameworks and deep industry specialization to your needs.
Uncover value from concept to consumption
Unlock potential across the entire content lifecycle - from green lighting and commissioning to licensing and acquisitions, from cancellations and renewals to sales and distribution, from programming and windowing to release planning and marketing, from editorial curation to discovery and recommendations.
Entertainment's leading analytics AI
Imagine having the world’s most powerful entertainment analysts at your fingertips.
Answer critical industry questions in record time with 24/7 intelligence powered by our advanced AI agent Plexie.
Parrot Analytics has developed the world's most advanced demand-driven workflows to drive smarter decisions along the entire content value chain.
Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.