The Leader in Global Entertainment Analytics

Capabilities

Set winning content strategies with unrivalled industry data & expertise

From production through to direct-to-consumer streaming, we empower the world’s leading media and entertainment brands, to answer today’s most complex industry questions about TV shows, movies, talent, sports, IP & brands.

The Leader in Global Entertainment Analytics

Capabilities

Map the global
content landscape

Stay ahead with granular insights from over
1 million TV shows & movies and 1 million talent across 2,000+ distribution platforms in 100+ languages. 



Leverage an expansive repository of over 100 million metadata tags.


The Leader in Global Entertainment Analytics

Capabilities

Uncover what audiences really want

Shape content decisions around true audience preferences using behavioral data from 2B+ people globally. Explore insights from exclusive first-party consumption datasets as well as search, posts, reading and social interactions activity.

The Leader in Global Entertainment Analytics

Capabilities

Decode streaming economics

Drive successful long-term D2C strategies and profitability by decoding the economic drivers of streaming platforms. 



Understand how much revenue each title is contributing to a catalog and to what extent it’s driving user acquisition, retention and engagement.

The Leader in Global Entertainment Analytics

Capabilities

Access industry-leading expertise

Solve critical business challenges with bespoke consulting solutions. Tailor Parrot IQ’s proven frameworks and deep industry specialization to your needs.

The Leader in Global Entertainment Analytics

Capabilities

Uncover value from concept to consumption

Unlock potential across the entire content lifecycle - from green lighting and commissioning to licensing and acquisitions, from cancellations and renewals to sales and distribution, from programming and windowing to release planning and marketing, from editorial curation to discovery and recommendations.

The Leader in Global Entertainment Analytics

Capabilities

Entertainment's leading analytics AI

Imagine having the world’s most powerful entertainment analysts at your fingertips. 



Answer critical industry questions in record time with 24/7 intelligence powered by our advanced AI agent Plexie.

Demand drives monetization

The only way to measure global audiences in an attention economy

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Powering the content industry

Parrot Analytics has developed the world's most advanced demand-driven workflows to drive smarter decisions along the entire content value chain.

Financing Companies
Answer sample business questions for Financing Companies:
How can I identify emerging trends and opportunities?
How can I validate my investment hypothesis prior to the release of financial results data?
Talent Agencies
Production Companies
Studios
Distributors
Linear Networks
Pay TV Networks
OTT Platforms
Marketing and Media

Trusted by the smartest minds in global media:

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Parrot Analytics has developed a metric to rate not only the number of viewers for given shows, but their likelihood of attracting subscribers to a streaming service.

Explore our full product suite

Designed for executive decision-making across all phases of the content development and monetization lifecycle.

Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 50,000+ talent in 50+ markets across all platforms
Rank 30k+ TV shows and 20k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Released each quarter covering 10 global markets
  • Special section on the United States streaming landscape
  • Catalog analysis, pricing power, bundling & franchises
  • Insights to help you understand the economics of streaming
  • Available for FREE with a DEMAND360LITE subscription

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