Optimize programming and maximize viewer engagement. Identify the highest ROI shows to acquire and maximize revenue with competitive and content valuation insights.
Sustain audiences in a shifting market
Know exactly how much a piece of content is worth to inform content decisions and negotiations. Our revenue modelling capabilities give you unrivalled insights and a competitive edge whether you’re the buyer or seller.
Visualize the demand for one or multiple titles in the context of the market average. The Demand Distribution curve enables apples-to-apples comparisons with competitive titles, titles within a catalog or genre and more.
Understand which content is most popular by empirically measuring demand on a country-by-country basis. Our global measurement standard gives you a holistic view of what’s trending in which markets, across all platforms - broadcast, pay TV or OTT.
Understand which genres have reached saturation or present an area of opportunity with demand vs supply analysis. Identify which genres have high audience demand but low content supply to uncover whitespace opportunities and inform your content slate planning.
Let’s unlock new value together
Answer virtually any business question with solutions tailored to your needs.
Partner with us to make better strategic decisions.
Insights that fuel industry conversations
Parrot’s technology delivers the only system that allows us to standardize how we value our content around the world, and it is also the only system able to give us a truly global view of audience demand in every country at any given time.
Introducing Streaming Metrics
Unlock unmatched visibility with the industry’s most granular streaming insights including historical and forecasted subscribers, revenue, ARPU, churn and catalog metrics across every major platform. #streamonomics
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