Variety The economics of streaming: Expert guidance to drive impactful decisions | Parrot Analytics

Industry News (30)

Parrot Perspective (1)

Streaming economics and global audience insights about Variety

The state of streaming and TV in Malaysia Q1 2024: Disney, Netflix, HBO, CBS, NBC and Tokyo MX

The state of streaming and TV in Malaysia Q1 2024: Disney, Netflix, HBO, CBS, NBC and Tokyo MX

Genre demand concentration and programming strategies

While high initial demand predicts higher renewal chances, analyzing how demand is distributed within genres offers further insights. Genres with fewer titles commanding most of the demand (e.g., animation) present opportunities, while broader distribution (e.g., action/adventure) suggests different programming strategies for success.

Parrot Analytics at Realscreen 2024: Ahead of the Trend - Data to Back Up the Pitch

At Realscreen 2024, Parrot Analytics presented a report featuring key trends in unscripted content. Titled "Ahead of the Trend - Data to Back Up the Pitch", the report examined supply and demand trends for unscripted content including genre and subgenre trends, whitespace opportunity, and an analysis of the performance of unscripted content on various streaming platforms.

Growing demand for Documentaries

Unscripted TV has become vital for addressing real-world issues amid the 2023 Hollywood labor disputes. Documentaries saw a 44% surge in demand, but their production outpaced audience interest, potentially leading to saturation.

Can the UK keep punching above its weight with streamers?

When looking at the top 10 most in-demand non-US TV series by platform in 2023 across the eight major premium streaming services, UK shows boasted the most overall appearances with 28, according to Parrot Analytics. This speaks to the region’s ability to create programming that resonates outside of its borders, traveling well from country to country. But in today’s ever-fluid and precarious entertainment ecosystem, complacency is a stepping stone to irrelevancy. Just because the UK is an established exporter of in-demand programming doesn’t mean there aren’t areas of improvement to be addressed.

How SNL is using hosts and musical guests to win over younger audiences

When we last did a deep dive on “Saturday Night Live,” the venerable sketch comedy show was facing some headwinds going into its 48th season. Its 47th season was the first time in six years where the show saw a decline in audience demand. On top of that, a wave of cast retirements at the end of last season had set the show up for some growing pains as a new generation of cast members found their footing. However, with change comes opportunity and this could be a pivotal year for the show to make inroads with the younger audiences it has been trying to win over.

Parrot Perspective: The Rebundling Era

The second edition of Parrot Perspective, Parrot Analytics' monthly strategy and data deep dive newsletter, focuses on the next evolution of bundling packages as the industry continues to see a wave of consolidation that will lead to new bundle packages being created to generate the maximum value for subscribers and help to retain customers.

Anime and Asian series dominate 4th Annual Global TV Demand Awards, highlighting industry and consumer trends towards international content

Japan’s "Attack on Titan" named most in-demand TV show in the world in 2021, Korea’s "Squid Game" most in-demand series debut

Awards HQ Sept. 17: Emmys weekend final predictions, producers on how the show will look, last minute surprises

The weekend we’ve all been waiting for. All will be revealed on Sunday night. Will the season-long “Ted Lasso” and “The Crown” dominance hold? What will be the surprises? Who will be celebrating on Monday morning? And who will be on Variety’s famed day-after Emmy cover this coming week? All things I can’t wait to find out! (Especially the last one, since I’ll be scrambling to write that story on Monday morning!) We continue to live in bizarre times, and yet this weekend has a weird sense of normalcy attached to it. Even though press isn’t allowed at the actual Emmys ceremony on Sunday night — we’ll be covering it remotely again, for the second year in a row — there are plenty of other events happening this weekend that are, believe it or not, in person. I’ll be attending the Television Academy’s Performer Nominees reception at its North Hollywood headquarters on Friday night, as well as the Creative Coalition’s Humanitarian Awards gathering on Saturday (hosted by our own Marc Malkin!) and then the MPTF’s Evening Before the Emmys event later that evening. That’s a lot!

Genre Trend Report - Sweden, May to July 2021

This report investigates genre and subgenre trend data for Sweden's overall and digital original markets over May to July 2021.

Genre Trend Report - Benelux, May to July 2021

This report investigates genre and subgenre trend data for Benelux's overall and digital original markets over May to July 2021.

Genre Trend Report - Ecuador, January to March 2021

This report investigates genre and subgenre trend data for Ecuador's overall and digital original markets over January to March 2021.

Insights that fuel industry conversations

"According to Parrot Analytics, Spain-originated content has generated an estimated $5.1 billion in global streaming revenue over the past four years. For 2024, Spanish content is expected to deliver $1.4 billion in global revenue."

"The Instigators with Matt Damon and Casey Affleck, helped Apple TV+ add about 50,000 subscribers, more than the number Napoleon accounted for when it was released last year, according to the data firm Parrot Analytics."

"Moana has generated the most U.S. subscription revenue for Disney+ of any Disney princess movie, according to research firm Parrot Analytics."