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Streaming Economics (27)

Streaming economics and global audience insights about Marketing and Media

Streaming Economics

Netflix Limited Series Aren’t Just Awards Darlings, They’re Serious Revenue Drivers

Over the past decade, Netflix has solidified its place as one of the most decorated players at the Emmys. Since “House of Cards” earned its first nomination back in 2013, the platform has consistently racked up recognition across a wide range of categories. Among them, best limited series is emerging as a particular stronghold. In the past four years alone, Netflix has received six nominations in this category and taken home the trophy three times.

Are Old Shows Like ‘Sex and the City’ Better at Keeping Streaming Subs Than New Hits?

New releases like “The Penguin” and “Dune: Prophecy” topped the charts in the fourth quarter of 2024, but it’s long-running IPs like “Sex and the City” that anchor retention.

How Dick Wolf Became a Billion-Dollar Streaming Asset

With the announcement that the next season of “Law & Order: Organized Crime” will premiere on Peacock and a new Dick Wolf series on Prime Video in January (“On Call”), it is clear that streamers want their share of the Dick Wolf’s expansive, proven and lucrative universe of content. Parrot Analytics’ Streaming Economics model shows that Dick Wolf’s catalog has generated more than $1 billion in cumulative subscriber revenue for streamers in the U.S. and Canada since 2020. That’s the definition of bankable IP in a marketplace where even the biggest platforms are scrutinizing every programming dollar.

Why the ‘Conclave’ Streaming Surge Is a Licensing Cautionary Tale

Donald Rumsfeld popularized the concept of known knowns, known unknowns, and unknown unknowns (though ‘popularized’ might be the wrong term for a convoluted quote from a Secretary of Defense about the Iraq War). “Conclave” provides an illustrative example of how to view content performance through this risk assessment framework.

‘Andor’ Has Pulled in Over $300 Million in Subscriber Revenue for Disney+

Ahead of Star Wars Day (May the fourth be with you) fans of the franchise have lots to celebrate. A 20th anniversary theatrical re-release of “Star Wars: Episode III – Revenge of the Sith” is pulling in box office dollars, even beating “The Accountant 2.” The 20-year-old film with a plot centered around trade wars and a crumbling republic was panned when it premiered but is now looking eerily prescient. On the small screen, the second season of “Andor,” which premiered April 22nd, in addition to being well received, is significantly outpacing demand for the previous season.

Netflix Is the Streamer Best Positioned to Raise Prices Without Risking Subscriber Exodus

Amid choppy seas for markets, investors were looking to Netflix’s earnings last week for good news. The company has reported a string of stellar results in the past year as it has continued to cement its dominance in the streaming arena.

"The Last of Us" just beat "The White Lotus" in terms of how much revenue it has made for Max

At the end of 2024, “The Last of Us” just edged out “The White Lotus” in terms of the amount of streaming revenue these series have brought in for Max in the United States and Canada (UCAN).

How "The Handmaid's Tale" Turned Critical Acclaim into Streaming Revenue

The sixth and final season of “The Handmaid’s Tale” premieres on Hulu on April 8th. In addition to being critically acclaimed, the show set a record as the first streaming series to win the Outstanding Drama Series Emmy. While industry plaudits don’t pay the bills, “The Handmaid’s Tale” has been a financial success as well, delivering nearly $300M in global streaming revenue according to Parrot Analytics Streaming Economics system. American audiences generally associate this series with Hulu, but “The Handmaid’s Tale” has helped drive revenue across a number of platforms in different regions around the world.

Why climate change on screen is still an inconvenient truth

Despite growing climate concerns, film and TV content addressing the issue remains scarce. Parrot Analytics found that from 2018 to 2024, climate-themed series made up less than 0.2% of content and under 1% of movies, with film numbers declining since 2021. However, demand has outpaced this, with such shows drawing nearly 1% of series demand and over 2% for movies. While creators and organizations like Good Energy and Climate Spring push for change, industry hesitation and fear of preachy storytelling slow progress. Integrating climate themes subtly into diverse genres shows promise but remains underutilized.

Why climate change on screen is still an inconvenient truth

Despite growing climate concerns, film and TV content addressing the issue remains scarce. Parrot Analytics found that from 2018 to 2024, climate-themed series made up less than 0.2% of content and under 1% of movies, with film numbers declining since 2021. However, demand has outpaced this, with such shows drawing nearly 1% of series demand and over 2% for movies. While creators and organizations like Good Energy and Climate Spring push for change, industry hesitation and fear of preachy storytelling slow progress. Integrating climate themes subtly into diverse genres shows promise but remains underutilized.

US - Canada Tensions Spike Demand for Late-Night Comedy

Even as Canada battles American tariffs, boycotting a number of American goods, there is one US import Canadians can't resist: the razor-sharp commentary of late-night comedy shows.

The Value of the James Bond Franchise in the Streaming Era

Parrot Analytics’ Streaming Economics data on the value the Bond franchise has delivered for streaming reveals how this long-running franchise has proven its worth not just at the box office but into the modern streaming era.

Insights that fuel industry conversations

"According to Parrot Analytics, Spain-originated content has generated an estimated $5.1 billion in global streaming revenue over the past four years. For 2024, Spanish content is expected to deliver $1.4 billion in global revenue."

"The Instigators with Matt Damon and Casey Affleck, helped Apple TV+ add about 50,000 subscribers, more than the number Napoleon accounted for when it was released last year, according to the data firm Parrot Analytics."

"Moana has generated the most U.S. subscription revenue for Disney+ of any Disney princess movie, according to research firm Parrot Analytics."