Insights
Paramount+ streaming insights: Unveiling the rise of originals demand and cinematic appeal in Q2 2023
Aug 10, 2023
Bob Bakish, President & CEO of Paramount Global, highlighted the company's emphasis this year on expanding its streaming services while bolstering its traditional business. Paramount’s premier streaming platform, Paramount+, witnessed an uptick in audience demand metrics during the second quarter of 2023. The data from Parrot Analytics reveals that Paramount+’s global streaming originals demand share surged to an all-time high of 5.0% this quarter, surpassing Hulu to clinch the 5th position.
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