Bob's Burgers The economics of streaming: Expert guidance to drive impactful decisions | Parrot Analytics

Streaming Economics (1)

Streaming economics and global audience insights about Bob's Burgers

Sitcoms Are the Unsung Heroes of Streaming Subscriber Loyalty

Sitcoms are among the most beloved TV genres in the U.S. and a cornerstone of American culture. Despite a general downward trend in demand for comedy TV shows on streaming platforms, the demand for sitcoms in the U.S. has remained steady over the past few years, consistently accounting for around 10% of the demand for SVOD TV catalogs, according to Parrot Analytics. This makes the sitcom genre the fourth most in-demand last quarter, tied with animation and just below reality TV.Beyond their popularity, sitcoms possess two key traits that make them crucial for SVOD platforms' long-term strategies. The first is longevity. Successful sitcoms enjoy enduring popularity years, and even decades, after their final episodes air. This timeless appeal can be seen in cultural staples like “Friends,” “Seinfeld,” and “The Big Bang Theory”, all of which have sizeable episode counts, what contributes greatly to extended engagement.

Genres that run out of steam

Often in sports, statistical benchmarks of success will change over time as the game and its athletes evolve, resulting in new strategies and goals. For example, the once-vaunted 300-win mark for starting baseball pitchers has become an increasingly unlikely accomplishment in today's era of baseball talent. Why? Thanks to our improved insight into injuries and player performance, pitchers receive reduced workloads to extend their effectiveness and career. (Apologies to all the aching rotator cuffs of 20th century ballplayers).

The US race for most in-demand adult animated series during lockdown

Source: Parrot Analytics (2020). This TV series demand visualization is based on the cumulative total cross-platform demand that is expressed for a selection of top adult animated series in the US. The daily demand has been added on a cumulative basis beginning March 1, 2020 up to and including May 31, 2020. For more information, visit www.parrotanalytics.com. #RickandMorty #TheSimpsons #SouthPark

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