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Streaming economics and global audience insights about Country Comfort

Insights

Reboots and Reruns: Streaming’s search for sitcom success

Feb 19, 2024
Image: The Big Bang Theory, CBSIn the streaming industry, there are two undisputed truths that are at odds with one another:Sitcoms are massively valuable contributors, as evidenced by the envy-inducing nine-figure licensing deals doled out for the likes of Friends, Seinfeld, The Office, The Big Bang Theory and others. Streaming services have struggled mightily to develop original hit sitcoms.
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Insights

How have tentpole and long-tail debuts faired in 2021?

Aug 23, 2021
Last year, Parrot Analytics came out with a report that compared the performance and features of demand for tentpole and long-tail content. The study investigated how these two categories differed in demand trends. For instance, it looked for genre differences for tentpole and long-tail series. Furthermore, the report analysed how shows were distributed across platforms. Looking only at the 2021 debuts, this article will look into the performance of tentpole and long-tail series in a similar way to the previous report. We will look at premieres by Netflix, HBO Max, Disney+, Hulu, Apple TV+ and Amazon Prime to understand how tentpole and long-tail content stands in 2021. We will break down the dominance of tentpoles in the market and which genres are successful in each category.
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