Manifest The economics of streaming: Expert guidance to drive impactful decisions | Parrot Analytics

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Streaming economics and global audience insights about Manifest

Beyond new releases: Netflix's mastery in leveraging legacy content for continued dominance

Netflix's extensive library of classic content and its ability to maintain audience engagement with older shows, even during a period of reduced new content production, give it a competitive edge in the streaming market. However, questions about the sustainability of this advantage arise if new productions continue to stall in the future.

Parrot Analytics Netflix Earnings Note Q3 2023: Licensing Strategy Increases On-Platform Demand As Strikes Impact Originals

Netflix kicks off the final media earnings cycle of 2023 in a position of strength compared to its competition, but with major questions regarding the value of its prodigious library and how it contributes to future growth in a more challenged marketplace.

TV series demand across all television platforms for the U.S. (03 - 09 June, 2023)

Spongebob Squarepants and The Flash remained the two most in-demand shows in the US for another week with 86.1 and 67.9 times the average series demand respectively. Notably, demand for The Flash fell by 16% from last week following its series finale on May 24th. The show’s finale marks an end to a nine season run where the show regularly featured among the most in-demand shows in the US.

Could La Brea Be NBC's Next Manifest?

Comcast CEO Brian Roberts told shareholders that La Brea is Peacock's best new performing show. With an audience moving increasingly to streaming, could La Brea be NBC's new Manifest?

Why Netflix saved ‘Manifest’ and what it means for other shows

Parrot Analytics recently reported on Netflix’s decision to save Manifest from cancellation. Jeff Rake’s supernatural drama aired for two seasons on NBC and was canceled in June amidst a fan backlash, begging someone to save the show. Netflix stepped in to save the show and renewed it for a fourth and final season. But, as Parrot Analytics discovered, Netflix’s decision to pick up the show may have to do with Manifest’s fan support — and its corresponding impact on the bottom line. Once the show was canceled, its consumer demand ranking throughout the U.S. rose over 300 spots to #13 in the country. “Manifest stayed within the Top 10 trending row for weeks on end,” Parrot explained. “It became a surefire hit on Netflix, much like The Office and Friends before it. Unlike The Office and Friends, however, there was potential for Netflix to take on the series as an original title, with full global distribution just like other in-demand Netflix Originals and finish the show to give newcomers and current fans a series to watch in its entirety — something that’s become much rarer in television. Viewers want shows to end, and end properly.”

Netflix Saved Manifest Because It Became Too Obvious To Ignore

Netflix renewed Manifest for one final season after weeks of consistent streaming from fans who kept the series in the platform's Top 10 list. Netflix won't save every show, but Manifest is a strategic play to give new viewers and current fans content they need.

Parrot Analytics LIVE: Demand Guide to Content in 2021

How can content transform diverse audiences into diverse subscribers? Watch this on-demand webinar to get real evidence for the value of diverse content in your acquisition and green lighting strategy for 2021. Don’t miss out on this key strategy for acquiring new subscribers or retaining current subscribers.

[WHITEPAPER] CAA/Parrot Analytics Diversity Study: Diversity wins onscreen.

CAA and Parrot Analytics have published a landmark study showing that diversity in television is good business: Demand for television shows with more diverse talent has doubled in the last three years, and for the first time ever, there are more diverse new series than non-diverse debuts.

Creative Artists Agency and Parrot Analytics publish landmark study that finds demand for TV shows with more diverse talent has doubled in the last three years

Since 2017, Audience Demand for Diverse U.S. Scripted Debuts has More Than Doubled And for the First Time Ever, the Supply of Diverse Debuts Surpassed Non-Diverse Debuts in 2019.

Discover more about Manifest in DEMAND360^LITE

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Insights that fuel industry conversations

"According to Parrot Analytics, Spain-originated content has generated an estimated $5.1 billion in global streaming revenue over the past four years. For 2024, Spanish content is expected to deliver $1.4 billion in global revenue."

"The Instigators with Matt Damon and Casey Affleck, helped Apple TV+ add about 50,000 subscribers, more than the number Napoleon accounted for when it was released last year, according to the data firm Parrot Analytics."

"Moana has generated the most U.S. subscription revenue for Disney+ of any Disney princess movie, according to research firm Parrot Analytics."