Insights
Peacock Has Highest Concentration of Subscribers Watching New Episodes
Aug 5, 2024
The release of new content is crucial for every SVOD platform. New seasons, episodes, and shows help keep audiences engaged and maintain the buzz around a platform. However, releasing new content comes with costs, and platforms have different strategies for balancing old and new content. Some platforms, as the chart below shows, rely heavily on new content. Peacock has over one-third of its total TV catalog demand coming from shows that released new episodes in 2024, followed by Paramount+ with 29.6%. These figures are impressive, considering these shows make up only 13% of each platform's TV catalog.
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