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Streaming economics and global audience insights about Mirzapur

Amazon grows its India slate

Amazon steps up its India game with 69 new shows, focusing on thrillers and local hits. They're gaining ground against Netflix (down to 30% share) and aiming to capture younger audiences while potentially creating global hits like Mirzapur.

State of streaming and television in India Q3 2023: Netflix, Sony TV, Amazon Prime Video, Disney and HBO

State of streaming and television in India Q3 2023: Netflix, Sony TV, Amazon Prime Video, Disney and HBO

Original series rising in demand: Are Netflix originals still at the top?

The article discusses the shift in global demand for original series among streaming services, highlighting the decline of Netflix's market share and the rise of competition from platforms like Amazon Prime Video, Disney+, Apple TV+, and Paramount+. It analyzes the current demand for original series and identifies the most influential shows across different platforms, indicating a competitive future in the streaming industry.

United States demand for Non-English content

In this article we take a look at the demand for non-English content in the United States, as well as what genres in particular are having the most influence on these levels.

Amazon Prime Video doubles down on India

Amazon Prime Video recently announced a massive expansion of its streaming footprint in India, including 26 new and 9 returning original series. The new original series are set to release over the next two years and Amazon plans to double its investment in Prime Video in India over the next five years. Read on to learn how Amazon has established a strong foothold in the Indian streaming market and plans to keep its advantage.

Why Amazon is doubling down on Indian series and movies

Amazon Prime Video recently announced a massive expansion of its streaming footprint in India, including 26 new and nine returning original series. The new original series are set to release over the next two years and Amazon plans to double its investment in Prime Video in India over the next five years. While the scale of this investment is impressive, it’s not surprising. India has been a key market of focus for Amazon as the company seeks to grow its global subscriber base and we have already seen exceptionally high demand for its original series there. As of Q1 2022, 15.9% of demand for streaming original series in India was for an Amazon Prime Video original, putting the streamer behind Netflix but comfortably ahead of a combined Disney+ Hotstar (Disney’s Indian brand subscription service) — according to Parrot Analytics‘ data, which takes into account consumer research, streaming, downloads and social media, among other consumer engagement.

Japan leads U.S. demand for foreign-language programs – and it’s not just anime

Japan is leading the demand for foreign-language content in the United States. And while anime makes up most of that demand, interest also appears to be crossing over to live-action Japanese content, according to Parrot Analytics‘ data, which takes into account consumer research data, streaming, downloads and social media, among other consumer engagement. Demand for non-English content has been on the rise in the U.S. for years as audiences embrace foreign content and platforms make international series more readily available. Over the past three years, the share of demand for non-English series in the US has increased by over 50% (from an 8.1% share in March 2019 to 12.7% as of February 2022). This demand has been driven by multiple types of content coming out of a variety of countries. In particular, there has been high growth in demand for series from Asia.

The state of streaming and TV in India Q1 2022: Netflix, HBO, Amazon Prime Video, CBS and Disney

The state of streaming and TV in India Q1 2022: Netflix, HBO, Amazon Prime Video, CBS and Disney

Amazon Q4 2021 earnings: 'The Wheel of Time' was America’s most in-demand series debut of 2021

In Q4 2021 Amazon Prime Video jumped back ahead of Disney+ in the United States race for digital original audience demand after falling to third place in Q3 2021.

‘The Wheel Of Time’ makes strong debut as Amazon Prime Video doubles down on genre with ‘Mass Effect’ adaptation & prepares to usher In ‘LOTR’

Amazon Prime Video’s series adaptation of Robert Jordan’s best-selling The Wheel Of Time fantasy novels has come out of the gate strong. “We can firmly say that Wheel of Time was the most watched series premiere of the year and one of the Top 5 series launches of all time for Prime Video,” Amazon Studios head Jennifer Salke told Deadline about the debut, acknowledging that the company — like most streamers — “try to figure out how transparent we are going to be in the future” with ratings. Prime Video is among the SVOD platforms that do not disclose viewership data but Salke revealed that “there were tens and tens of millions of streams” for The Wheel Of Time in the first three days of its release, with the US, India, Brazil, Canada, France, Germany as the top countries.

As Amazon shifts to big-budget bets, ‘The Wheel of Time’ looks to break out big

Amazon Prime Video has never played the same game as Netflix and Disney+. The streaming service began as a loss leader to provide added value for customers after they’re done buying Swiffer pads. Months go by between its big releases and the app’s interface hasn’t been updated in years. From the outside looking in, it has appeared over the years that Amazon may just not care all that much about streaming. But that attitude is rapidly changing. Amazon Studios head Jennifer Salke wields an annual content budget upwards of $8 billion; the company recently acquired MGM Studios for $8.45 billion; and Prime Video is set to take some big-budget home-run swings in the coming years, including 2022’s Lord of the Rings TV show. (There’s a reason every streaming service is looking for the next Game of Thrones or Mandalorian.) Leaving aside toe-in-the-water productions like The Boys (and films acquired from other studios like The Tomorrow War and Coming 2 America), Amazon’s first major salvo in the streaming wars is an ambitious adaptation of sprawling fantasy book series The Wheel of Time, which premieres today (November 19). Entering this battle is no easy task, but it certainly helps if you can start off your campaign with a bang.

“The Wheel of Time” outpaced “The Witcher” in pre-release demand

Amazon Prime Video’s highly anticipated fantasy adaptation “The Wheel of Time” is tracking ahead of other recent fantasy series and Prime Video Original hits in global pre-release demand, according to Parrot Analytics’ latest data. In fact, global pre-release demand for the show was 13.5% higher than global pre-release demand for “The Witcher” as of four days ahead of their respective series premiere. According to Parrot Analytics, attaining exceptional audience demand for “The Wheel of Time” could be a turning point for Amazon Prime Video. “The service has lagged against its streaming competitors in demand growth over the last year, and even fell behind Disney+ in digital original demand share in the United States for the first time ever in Q3 2021,” the company said. Prime Video has not had an original series hit number one worldwide since October of 2020, when both “The Boys” and “Mirzapur” topped the global demand charts following the release of their second seasons. Meanwhile, all three of the Disney+ live-action Marvel shows became number one worldwide earlier this year, while Netflix had three separate international originals hit number one worldwide in September 2021 alone: “La Casa de Papel,” “Sex Education” and “Squid Game”.

Insights that fuel industry conversations

"According to Parrot Analytics, Spain-originated content has generated an estimated $5.1 billion in global streaming revenue over the past four years. For 2024, Spanish content is expected to deliver $1.4 billion in global revenue."

"The Instigators with Matt Damon and Casey Affleck, helped Apple TV+ add about 50,000 subscribers, more than the number Napoleon accounted for when it was released last year, according to the data firm Parrot Analytics."

"Moana has generated the most U.S. subscription revenue for Disney+ of any Disney princess movie, according to research firm Parrot Analytics."