Naruto (ナルト) The economics of streaming: Expert guidance to drive impactful decisions | Parrot Analytics

Streaming economics and global audience insights about Naruto (ナルト)

The Power of Anime: Why Hulu and Netflix Are Betting Big on the Genre

Anime has become one of the most popular genres in American TV, attracting a dedicated and engaged fanbase. Streaming platforms find this genre particularly appealing, as many subscription video-on-demand (SVOD) services tend to have an audience that skews female. In contrast, anime overwhelmingly attracts a younger, male audience. According to Parrot Analytics Audience Solutions, among the major SVOD platforms in the US, only Crunchyroll and Hidive, both specializing in anime, boast a predominantly male viewership. These platforms also have the highest percentage of audiences under 30.Recognizing this demographic opportunity, some streaming platforms have started investing in both licensing Japanese anime and producing their own titles. Of the major SVOD services in the US, Hulu stands out for its reliance on anime content. Anime accounts for 11.8% of the demand in Hulu’s TV catalog—almost double that of Netflix. Hulu also offers the largest anime library, with 9.0% of its catalog dedicated to the genre.

The power of old shows

Legacy TV shows that have maintained popularity for 10 or 20 years continue to be highly sought-after by viewers and streaming platforms. These enduring shows, like Breaking Bad, Friends, and Star Trek, represent a significant portion of viewer demand and contribute to subscriber retention. Streaming platforms benefit from including them in their catalogs, fostering multi-generational fandoms and sustaining audience engagement over time.

Brazil television and streaming market share analysis Q2 2023: TV Globo, Netflix, HBO, CBS and Record TV

Brazil television and streaming market share analysis Q2 2023: TV Globo, Netflix, HBO, CBS and Record TV

Anime in America: A deep dive into streaming platform competition

Discover how Japanese anime has become a major player in the U.S. entertainment market, igniting fierce competition among streaming platforms, with Hulu and Netflix leading the charge, and explore the surprising dynamics of demand, supply, and diversity within this ever-expanding genre.

Top 10 animated TV series across all platforms worldwide: January - April, 2023

The early part of 2023 saw action adventure shows dominating the animation space, with the audience skewing to a younger demographic overall. Despite some minor shifts from the end of 2022, the same animated series are still going strong into 2023 due to unfinished storylines and confirmed green-lights for subsequent seasons.

Brazil television and streaming market share analysis 2022: TV Globo, Netflix, HBO, CBS, and Record TV

Brazil television and streaming market share analysis 2022: TV Globo, Netflix, HBO, CBS, and Record TV

TV series demand across all television platforms for Brazil (09 February - 09 March 2023)

Here we take a look at the most in-demand shows in Brazil for the period of February 09 to March 09, 2023.

Old shows are still hot

Although most media and audience attention is usually focused on the newest hit shows released, following the momentum created by the release and all the marketing efforts involved, a considerable number of shows managed to stand the test of time, remaining very popular decades after premiering and even years after any season has been released. These shows, often called ‘legacy’ shows, are exceptionally valuable due to their longevity, generating demand for many years. Thanks to their rewatchability and appeal to different generations, in the streaming era these shows can be key to convincing audiences to stay subscribed to a platform.

Mexico SVOD platform market demand share, genre trends, whitespace opportunities, and top shows for the first half of 2022: Netflix, Disney+, Amazon Prime Video, HBO Max, and Apple TV+

Mexico SVOD platform market demand share, genre trends, whitespace opportunities, and top shows for the first half of 2022: Netflix, Disney+, Amazon Prime Video, HBO Max, and Apple TV+

Colombia SVOD platform market demand share, genre trends, whitespace opportunities, and top shows for the first half of 2022: Netflix, Disney+, Amazon Prime Video, HBO Max, and Hulu

Colombia SVOD platform market demand share, genre trends, whitespace opportunities, and top shows for the first half of 2022: Netflix, Disney+, Amazon Prime Video, HBO Max, and Hulu

Brazil SVOD platform market demand share, genre trends, whitespace opportunities, and top shows for the first half of 2022: Netflix, Disney, Amazon Prime Video, HBO Max, and Apple TV+

Brazil SVOD platform market demand share, genre trends, whitespace opportunities, and top shows for the first half of 2022: Netflix, Disney, Amazon Prime Video, HBO Max, and Apple TV+

The state of streaming and TV in Japan Q2 2022: Tokyo MX, Fuji TV, TV Tokyo, TV Asahi, TBS Television and AT-X

The state of streaming and TV in Japan Q2 2022: Tokyo MX, Fuji TV, TV Tokyo, TV Asahi, TBS Television and AT-X

Insights that fuel industry conversations

"According to Parrot Analytics, Spain-originated content has generated an estimated $5.1 billion in global streaming revenue over the past four years. For 2024, Spanish content is expected to deliver $1.4 billion in global revenue."

"The Instigators with Matt Damon and Casey Affleck, helped Apple TV+ add about 50,000 subscribers, more than the number Napoleon accounted for when it was released last year, according to the data firm Parrot Analytics."

"Moana has generated the most U.S. subscription revenue for Disney+ of any Disney princess movie, according to research firm Parrot Analytics."