Insights
Reboots and Reruns: Streaming’s search for sitcom success
Feb 19, 2024
Image: The Big Bang Theory, CBSIn the streaming industry, there are two undisputed truths that are at odds with one another:Sitcoms are massively valuable contributors, as evidenced by the envy-inducing nine-figure licensing deals doled out for the likes of Friends, Seinfeld, The Office, The Big Bang Theory and others. Streaming services have struggled mightily to develop original hit sitcoms.
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