The Masked Singer (US) The economics of streaming: Expert guidance to drive impactful decisions | Parrot Analytics

Streaming economics and global audience insights about The Masked Singer (US)

Reality competition shows and their appeal in the United States

Competition-based reality shows, while based off of the long-used structure of episodic elimination, remain as a staple in American television with consistent demand. This has been the case since Cash and Carry and Arthur Godfrey’s Talent Scouts were released in the 1940s. Today, this subgenre has been expanded into a range of themes including cooking, knowledge-based, survival and performance. With the consistent demand for such programming, many streaming services are moving in on the format - in very creative ways. This is particularly the case for Netflix, which has over the recent years brought out a number of unique and rather specific reality competition shows. The move towards this content could likely be due to the broad spectrum of demographics and audience taste clusters such shows can be targeted towards at once. This article will cover the current trends of the genre in the United States while also discussing the possible directions this genre could move into in the future.

What shows are heating up the most? March Update

In this March edition of the fast rising TV shows in the US and around the world, The Masked Singer resumes airing episodes, Grey's Anatomy and Station 19 have a successful crossover episode, and Marvel's Iron Fist is receiving new attention after the release of details about its unmade 3rd season.

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Thailand SVOD: Pulling back the mask on TV demand in Thailand

Image: Mask Singer (เดอะแมสซิงเกอร์ หน้ากากนักร้อง), Workpoint TV Streaming Video on Demand (SVOD) is fast gaining popularity in Thailand. Thai TV

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"According to Parrot Analytics, Spain-originated content has generated an estimated $5.1 billion in global streaming revenue over the past four years. For 2024, Spanish content is expected to deliver $1.4 billion in global revenue."

"The Instigators with Matt Damon and Casey Affleck, helped Apple TV+ add about 50,000 subscribers, more than the number Napoleon accounted for when it was released last year, according to the data firm Parrot Analytics."

"Moana has generated the most U.S. subscription revenue for Disney+ of any Disney princess movie, according to research firm Parrot Analytics."