Production The economics of streaming: Expert guidance to drive impactful decisions | Parrot Analytics

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Streaming economics and global audience insights about Production

Demand for Summertime Horror is High

Horror movies are generally associated with the autumnal season around Halloween. However, new releases in the genre premiere throughout the year. This summer’s new crop of horror movies looks especially strong. Two franchises (Ti West’s X film franchise and A Quiet Place) are scheduled to release their third title, while horror heavyweight, M. Night Shyamalan, has teamed up with his daughter for a new horror film, “The Watchers."

Parrot Analytics at Realscreen 2024: Ahead of the Trend - Data to Back Up the Pitch

At Realscreen 2024, Parrot Analytics presented a report featuring key trends in unscripted content. Titled "Ahead of the Trend - Data to Back Up the Pitch", the report examined supply and demand trends for unscripted content including genre and subgenre trends, whitespace opportunity, and an analysis of the performance of unscripted content on various streaming platforms.

Who Should be the Next Jeopardy Host: Take 2

In this follow-up to our first look at ‘Who should be the next Jeopardy host?’ we revisit how each of the guest hosts have performed so far and add in an analysis of the talent demand for each host. Following the announcement and then withdrawal of Mike Richards as new host we consider which of the remaining contenders are the best bet to helm the beloved quiz show.

Who Should be the Next Jeopardy Host: Part 1

In this first insights installment on the question of ‘Who should be the next Jeopardy host?’ we take a look at the demand trajectory of Jeopardy! this year compared to previous seasons and also consider which hosts have driven the most demand for the show to date.

To Binge or not to Binge: Demand for Streaming Release Strategies

This article looks at how different release strategies for streaming series have performed over the past years. Are more series being released on a weekly schedule and what release strategy are audiences demanding? Read on to find out.

Animation Landscape Update: Spotlight on Anime

Back by popular demand, just in time for Ani-MAY, we are revisiting our frequently requested report on the global landscape and opportunities for animation and doing a focused deep dive on Japanese anime.

3rd Annual Global TV Demand Awards announces Game Of Thrones most in-demand show in the world and The Last Dance most in-demand global series debut of 2020

Parrot Analytics, the global TV analytics firm, today announced the winners for the 3rd annual Global TV Demand Awards as well as the Virtual Festival video series schedule. The 2021 Global TV Demand Awards: Virtual Festival format will bring together talent, creators and executives behind the world’s most popular shows in a daily video series.

Star Wars, Star Trek, and the Power of Franchise Synergies

We examine the power of building synergies within a franchise by looking demand for show in the Star Wars and Star Trek universe.

3rd annual Global TV Demand Awards from Parrot Analytics transformed to week-long virtual festival February 1-5, 2021

Parrot Analytics, the global TV analytics firm, today announced the new format and finalists for the 3rd annual Global TV Demand Awards, a now-virtual festival hosted over five days beginning Monday, February 1, 2021 through Friday, February 5, 2021. The winning TV shows will be revealed in January 2021.

Parrot Analytics LIVE: Demand Guide to Content in 2021

How can content transform diverse audiences into diverse subscribers? Watch this on-demand webinar to get real evidence for the value of diverse content in your acquisition and green lighting strategy for 2021. Don’t miss out on this key strategy for acquiring new subscribers or retaining current subscribers.

[WHITEPAPER] CAA/Parrot Analytics Diversity Study: Diversity wins onscreen.

CAA and Parrot Analytics have published a landmark study showing that diversity in television is good business: Demand for television shows with more diverse talent has doubled in the last three years, and for the first time ever, there are more diverse new series than non-diverse debuts.

Creative Artists Agency and Parrot Analytics publish landmark study that finds demand for TV shows with more diverse talent has doubled in the last three years

Since 2017, Audience Demand for Diverse U.S. Scripted Debuts has More Than Doubled And for the First Time Ever, the Supply of Diverse Debuts Surpassed Non-Diverse Debuts in 2019.

Insights that fuel industry conversations

"According to Parrot Analytics, Spain-originated content has generated an estimated $5.1 billion in global streaming revenue over the past four years. For 2024, Spanish content is expected to deliver $1.4 billion in global revenue."

"The Instigators with Matt Damon and Casey Affleck, helped Apple TV+ add about 50,000 subscribers, more than the number Napoleon accounted for when it was released last year, according to the data firm Parrot Analytics."

"Moana has generated the most U.S. subscription revenue for Disney+ of any Disney princess movie, according to research firm Parrot Analytics."