Audience SVOD demand for content in the United States (28 July – 3 August, 2019)

Image: The Boys, Amazon Prime Video

Three new shows appear in the top ten series by US audience demand for this week; One Punch Man, Orange Is The New Black and The Boys were not present last week. One Punch Man and Orange Is The New Black have previously charted, while The Boys is appearing in the overall top ten for the first time.

The Boys is a new dark superhero series from Amazon Prime Video. All eight episodes of the show’s first season were released on July 26^th and demand for the show has more than doubled (2.5x) from last week. The Boys is now the 6^th most in-demand series in the US, up from 88^th place last week. Amazon Prime Video must have seen this success coming as they renewed The Boys for Season 2 on July 19^th, shortly before the Season 1 premiere.

Season 7 of Orange Is The New Black was also released on July 26^th. As a returning series with an established audience in America, the show started with a high baseline of demand as fans eagerly anticipated the final season. However, demand for the Netflix prison drama still rose strongly after the season release. Demand increased by 87.7% compared to last week and Orange Is The New Black is now the second most demanded series in the USA.

With Orange Is The New Black and The Boys placing highly, we have three digital originals in the overall top ten for the USA. The third digital original is of course Netflix’s Stranger Things, which remains the overall most demanded series with nearly 200 million daily Demand Expressions.

In the US this week, The Boys debuts in the digital original top ten by audience SVOD demand. It arrives in 3^rd place, behind Stranger Things and Orange Is The New Black in 1^st and 2^nd respectively.

13 Reasons Why also returns to the digital original chart after a flurry of activity this week, moving from 30^th up to 9^th. On August 1^st Netflix announced they ordered Season 4 of the controversial teen drama, simultaneously confirming that Season 4 will be the show’s final season. On the same day, the streaming platform released a trailer for 13 Reasons Why’s upcoming Season 3, featuring the death of a major character.

Hulu’s The Handmaid’s Tale has 8.7% more audience SVOD demand than it did last week. The drama is airing new episodes weekly and is approaching the Season 3 finale. In addition, fans received good news as Hulu announced on July 26^th that they have renewed the show for a fourth season.

Finally, Netflix’s reality show Queer Eye also increased in demand by 6.1% from last week. All episodes of the makeover show’s Season 4 were released at once on July 19^th. The show’s stars have been on a promotional media blitz since, including appearing on talk shows and having a viral interview with pop star Harry Styles. As a result, two weeks later audience SVOD demand for the show is peaking around 13% higher than the premiere peak demand. Although many titles are promoted in this manner, Queer Eye’s reversal of the typical demand drop off experienced by all-at-once releases indicates that the media campaign has been effective.