Please subscribe to DEMAND360^LITE to access the latest version of The Global Television Demand Report and to discover the latest content analytics and trends for TV series on cable, broadcast, OTT and SVOD streaming platforms around the world.

Presented below is the section for Australia from The Global Television Demand Report. Enjoy!

Australia genre and subgenre preferences

• Australia had one of the highest demand shares for crime shows. 21.5% of demand for all shows was for a crime series, which is above the global share of demand for this genre (19.1%).
• Australia was one of the least receptive markets to animated content. Only 16.8% of demand for shows was for an animated series in Australia in 2023. This is the second smallest share of demand for this genre in this report and below the global share of demand for animation (21.1%).
• Australia had the lowest share of demand for the music genre of markets in this report. Only 5.6% of demand was for a music show.

• Despite the fact that the most in-demand show in Australia was a cartoon (Bluey), the cartoon subgenre overall underperforms in this market. Cartoons only accounted for 1.8% of demand in Australia – the lowest demand share in this report.
• Procedural content overperforms in Australia relative to other markets. This subgenre was responsible for 3.6% of demand here which is significantly larger than the 0.8% of titles that are procedural series.
• Although mockumentaries represent a small share of overall demand, the overperformance of mockumentary content in Australia bodes well for the local remake of The Office due in 2024.

Australia originals share of demand and demand distribution

• CBS series are popular in Australia. The share of demand for this channel’s series was behind only Netflix in Australia and its 6.2% share here was larger than any other market in this report.
• The share of demand for BBC content in Australia (5.4%) was the second largest of markets in this report. While not near as large as the BBC’s demand share in the UK, the 5.4% share is still well above most markets.
• The share of demand for Amazon Prime Video originals saw good growth in Australia in 2023. The share of demand for these shows was 2.8%, up from 2.3% in 2022.

• Even though Australians had some of the lowest demand for children’s content overall, the local children’s series Bluey, was the most in - demand Australian original and managed to find success around the world as well.
• Succession had especially high demand in Australia where it ranked higher than in any other market in this report. Perhaps the show being heavily inspired by the Murdoch family has led to increased interest in their home country.
• NCIS ranked higher in Australia than in any other market in this report with 12.5 times the average series demand. The expansion of the NCIS franchise down under with the premiere of NCIS: Sydney in 2023 has no doubt driven demand for the franchise higher in this part of the world.

Top series in Australia

Here are the top 20 most in-demand series in 2023 across all platforms:

Please subscribe to DEMAND360^LITE to access the latest version of The Global Television Demand Report.

For more information, check out the most up-to-date Australia television industry overview.