Insights

Breakout Shows (December 25 - 31): Is 'The Silent Sea' the next 'Squid Game'?

6 January, 2022

In this article we look at the top breakout shows of the past week. Breakout shows are the most in-demand series that have premiered in the past 100 days.

Just a few days after its December 24 release, Netflix's The Silent Sea entered the top 10 ranking of the most in-demand series this week with an incredible 380% increase in demand. Netflix has been increasingly banking on foreign language content, and after hits like Squid Game, it's not hard to see why. Another interesting fact to note, is how Netflix seems to be capitalizing on talent from successful series and leveraging their audience demand for other shows. Two central characters in The Silent Sea have also starred in Squid Game in equally pivotal roles, and Netflix's next project- the South Korean remake of Money Heist will star Park Hae-Soo, who played the main character in Squid Game. This is a clever way to utilize talent that have established strong audience demand in order to draw eyes to new projects.

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For the sixth straight week, The Wheel of Time continues to be the at the top of the week's breakout shows with 43.4 times the average series demand. The fantasy show managed to hold its own this week despite a 5% decrease in demand. Now that the series has wrapped up its season finale, it will be interesting to see which series takes over the top spot in the coming weeks.

Demand for Dexter: New Blood is still going strong, with the show climbing up the fourth spot this week. The series had 28.4 times the average series demand this week, a 2% increase in demand. We expect to see a bigger increase in audience demand for the series as it wraps up on January 09.

The Book of Boba Fett made its entry into the top 10 ranking this week with 25.7 times the average series demand. The Disney+ series released its first episode on December 29, following which it saw a 61% increase in demand, even before the release of the second episode which will air on January 05. If this surge in demand is any indicator of what is to come, we expect to see The Book of Boba Fett at the top of the charts very soon.

HBO Max's new mini-series Station Eleven climbed up the rankings to the seventh spot this week, with an 11% increase in demand. The show, which follows the story of the survivors of a devastating flu (and resonates among audiences in the current climate) had 18.7 times the average series demand this week. Given that the last two episodes of Station Eleven are expected to air on January 07, we expect to see an increase in demand in the next couple of weeks for this show as well.



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