Insights

Breakout Shows (February 19 - 25, 2022): The Gilded Age makes its entrance

3 March, 2022

In this article we look at the top breakout shows of the past week. Breakout shows are the most in-demand series that have premiered in the past 100 days.

This week, The Gilded Age finally broke into the top 10 most in-demand new series after weeks of falling just short. The sumptuous period drama from HBO seems to have hit its stride following its fifth episode. Expectations for the series are high however as many have drawn comparisons to the enormously successful Downton Abbey. Fortunately for fans of the show, it has already been renewed for a second season so will have ample time to live up to the hype.

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1883 moved into the top 3 new series this week, with 26.8 times the average series demand, up 5% from last week. Peacemaker also continued to see strong week-on-week growth. Although The Book of Boba Fett looked comfortably in the top spot last week, if Boba Fett continues its downward trajectory and Peacemaker continues to grow at the same rate, next week Peacemaker will have overtaken Boba Fett to move into first place.

Pam & Tommy saw the biggest decline this week. Its demand was down 12.4% from last week. This is the show’s second week of double-digit declines which is not a good sign. As it still has a number of episodes left to release, this is an indicator that the initial hype of the show was more than the actual demand. It seems a star-studded show about a famous celebrity sex tape has no trouble generating buzz. However, holding onto audiences’ attention is a much harder thing to accomplish.

Bel-Air saw the biggest gains this week, up 10.3% from last week. This is a good sign that the reimagining of the classic show is not only exciting former fans but is also resonating with new audiences.



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