Insights

Breakout Shows (February 26 - March 4, 2022): Vikings: Valhalla makes its debut

11 March, 2022

In this article we look at the top breakout shows of the past week. Breakout shows are the most in-demand series that have premiered in the past 100 days.

The biggest winner this week was Vikings: Valhalla, the Vikings sequel from Netflix. The show premiered on February 25th and had 19.4 times the average series demand in its first week. The original series from the History Channel had consistently high demand during its initial run, with its final season premiering on Amazon Prime Video. The original is available to stream on several platforms in the US - Prime Video, Hulu, and Peacock - but not Netflix. Netflix's decision to make its own series despite not having the rights to the original is a good indicator of how valuable the Vikings IP has become.

The Wrap  - Breakout Series-Mar-07-2022.jpg

The only other series among the top ten breakout shows growing in demand this week was 1883. The Yellowstone prequel released its finale on February 27th and saw its demand rise 3.5% this week. While this isn't an outstanding spike in demand for a finale episode, the series actually saw a large jump in demand three weeks ago in the lead up to its finale.

Peacemaker is rapidly losing audiences' attention following its finale on February 17th. This week demand for the HBO Max series fell by 33% compared to last week when the show looked like it was on a trajectory to take the top spot. Meanwhile, The Book of Boba Fett is still hanging onto first place although its demand has come down from the stratospheric heights it was once at.

While its demand was down slightly this week (-5.4%) The Gilded Age has improved its ranking among new series premieres. Last week it entered the top ten for the first time as the 9th most in-demand recent series premiere. This week it jumped to the sixth spot. Hulu's Pam & Tommy also moved up the ranking this week following big drops in demand for both Peacemaker and The Legend of Vox Machina.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription