Insights

Breakout Shows (March 19 - 25, 2022): Our Flag Means Death knocks Boba Fett from the top spot

1 April, 2022

In this article we look at the top breakout shows of the past week. Breakout shows are the most in-demand series that have premiered in the past 100 days.

The Book of Boba Fett has held onto the top spot in our breakout shows ranking for months until this week, nearly three months since it premiered. While its demand has fallen from its peak when the show was still releasing episodes, the enormous popularity of this series and its place in the Star Wars universe have kept its demand at a level not matched by other new premieres, even as some new series came close to taking the top spot.

The Wrap  - Breakout Series-Mar-29-2022.jpg

Our Flag Means Death, the pirate comedy from HBO Max, was the show that finally managed to overtake The Book of Boba Fett. Key to this show's success has been its ability to grow its demand each week. This week alone, demand for the show surged by 33% as its finale was released on March 24th. Peacemaker, also from HBO Max, followed a similar trajectory. It seems that this streamer in particular has discovered a strategy that works to grow audience interest over the course of a show's first season.

Another show in the HBO/HBO Max portfolio concluded its first season this week. The Gilded Age had its season finale on March 21st and saw its demand increase 15% from last week. The show has consistently been among the most in-demand new series since its premiere and has already been renewed for a second season so we can expect to see more of this sumptuous period drama.

Hulu's The Dropout had a less promising week. Three weeks into its season, demand for the show has fallen by 4%. In contrast to other weekly release series which have grown their demand through their first season, this show benefited from an initial surge of interest but has since plateaued. It is currently facing a crowded field of recent "tech crash dramas" like Super Pumped and WeCrashed, so may struggle to compete for audience attention.



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