Insights

Breakout Shows (May 21 - 27, 2022): 'Obi-Wan Kenobi' enters the race

2 June, 2022

In this article we look at the top breakout shows of the past week. Breakout shows are the most in-demand series that have premiered in the past 100 days.

Disney+'s latest Star Wars series, Obi-Wan Kenobi made its way into the rankings after a 22% increase in demand was observed for the show. Obi-Wan Kenobi was the sixth most in-demand new show in the U.S. for the week with 19.6 times the average series demand, just a few days after the first two episodes aired on May 27.

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Our Flag Means Death remained the top breakout show this week with 34.3 times the average series demand, slightly higher than last week. On the other hand, Star Trek: Strange New Worlds saw a 4% decline in demand but still managed to hold onto its position in second place with 32.6 times the average series demand in the U.S. for the week.

A further 4% decline in demand was also observed for Moon Knight which still remained in third place with 30.1 times the average series demand. Paramount+'s Halo came in fifth place (up from sixth last week) with 20.1 times more demand than the average series, a solid performance after the season finale aired on May 19. After an impressive rise last week, Netflix's The Lincoln Lawyer had an 8% decrease in demand this week. While the show managed to hold its position in the rankings, we can expect to see it slide off the rankings over the next few weeks after audiences binge watch the season.

Besides "Obi-Wan Kenobi", another new show entered the rankings this week- HBO's mini-series We Own This City had an 11% increase in demand after its penultimate episode aired on May 23. The surge in demand is not surprising, since viewers begin to catch up before the finale. "We Own This City", created by Emmy-winning writer/producer David Simon is based on a book that explores true events in the Baltimore Police Department task force and has been well-received by critics and viewers. As of this week, it was the seventh most in-demand new show, with 18.6 times the average series demand in the U.S.



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