Insights

Chile television and streaming market share analysis Q2 2023: Mega, Netflix, TVN Chile, Disney and HBO

22 September, 2023

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Presented below is the section for Chile from The Global Television Demand Report. Enjoy!

Chile genre and subgenre preferences for series

  • The 15.1% share of demand that Chileans gave to animation was the largest share of demand for animated content of markets in this report.
  • 7.8% of demand for shows in Chile was for a variety series, making Chile the most variety loving market in this report.
  • Chilean audiences gave a high share of demand for factual/news content. 4.8% of demand for all series was for this genre, the highest demand share in this report.
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  • Talk show achieved its highest rank in Chile of markets in this report as the seventh most in-demand subgenre, underscoring the popularity of variety content in this market.
  • Three subgenres of children’s content ranked in the ten most in-demand subgenres in Chile for the quarter – School-age, pre-school age, and cartoon.
  • Only two drama subgenres ranked in the ten most in-demand subgenres in Chile this quarter, highlighting the range of content that is able to break through with audiences in this market.
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Chile originals share of demand and demand distribution

  • Series from the local Chilean network, Mega, accounted for the largest share of demand in Chile in Q2 (6.0%), beating out even Netflix which had a 5.8% share of demand.
  • Chile was one of the most receptive markets in this report for Disney original content. 5.3% of demand for shows in Chile in Q2 was for a show from a Disney branded platform or channel.
  • Two other local networks ranked among the top platforms in Chile by share of demand for their original content. TVN Chile and Chilevisión had a 5.4% and 3.5% share of demand in Q2 2023 respectively.
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  • Gran Hermano Chile, the local version of the Big Brother franchise. Was the most in-demand show in Chile in Q2 2023 where it had 29.5 times the average series demand.
  • Hijos del Desierto was the most in-demand drama from the Chilean network Mega but was closely followed by another Mega original, Generación 98’. These shows had 6.82 and 6.78 times the average series demand respectively.
  • The Turkish drama, Tuzak, had high travelability to Chile. This was the only market in this report where the show ranked in the top 100 most in-demand series for the quarter with 5.2 times the average series demand.
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Top series in Chile

Here are the top 20 most in-demand series in Q2 2023 in Chile across all platforms:

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