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Presented below is the section for Ireland from The Global Television Demand Report. Enjoy!

Ireland genre and subgenre preferences

• The music genre reached its largest share of demand in Ireland in this report. 8.5% of demand for series was for a show in this genre, which can include a range of formats like singing competition series or music documentaries.
• The romance genre struggled to gain traction with Irish audiences. Only 12.3% of demand for shows was for the romance genre, the smallest share in this report and well below the global share of demand for this type of content (19.1%).
• Game shows were notably popular with Irish audiences. 6.8% of demand for shows was for a game show in this market, the genre’s largest share in this report.

• Ireland was the most sitcom-loving market in this report. 8.0% of demand for shows was for a sitcom here. Ireland only had an average share of demand for the comedy genre overall so this indicates a unique love of sitcoms here rather than a broader love of comedy.
• Similarly, satire was a comedic subgenre that overperformed in Ireland. 2.2% of demand for shows was for a satire which is well above the 1.0% global share of demand for this subgenre.
• Pre-school aged shows accounted for a share of demand in Ireland that was more than twice the global share of demand for these shows (4.7% vs. 1.9%).

Ireland originals demand share and digital originals demand distribution

• Original series from British channels BBC and ITV made up a larger share of demand in neighboring Ireland than in any other market in this report. – 6.4% and 3.3% respectively.
• Two premium channels, HBO and FX, drove a greater share of demand in Ireland than in any other market in this report with a 7.7% and 2.2% share respectively.
• Shows from FOX made up a larger share of demand in Ireland in Q3 2024 (3.1%) than in any other market in this report.

• The long-running animated comedy from FOX, The Simpsons, ranked higher in Ireland than in any other market in this report as the 7th most in-demand show for the quarter.
• Presumed Innocent, from Apple TV+, premiered on June 12th and had its finale on July 24th. This show was particularly successful breaking through with Irish audiences where it ranked as the eighth most in-demand show for the quarter, higher than any other market in this report.
• Multiple reality series had especially high demand in Ireland and ranked higher here than in any other market in this report including Below Deck Mediterranean (#35), Love Island (UK) (#39), and Dance Moms (#57).

Top series in Ireland

Here are the top 20 most in-demand series in Q3 2024 in Ireland across all platforms:

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