Our sources mirror a wide diversity of consumer actions that are collected at massive and global scale on a recurring basis, creating robustness and minimizing failure points.

We have created a holistic global measurement standard that integrates signals across consumer research data sources, P2P streaming/downloads and social media.

Our methodology extracts empirical evidence on consumer behavior from consumer actions, avoiding biases that come from panels and surveys.

Our system transforms a diverse set of natural consumer actions into signals that typify intent, reflecting nuances on how consumers react to different content.