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Mexico television and streaming market share analysis 2022: Las Estrellas, Netflix, Disney, HBO, and CBS

14 March, 2023

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Presented below is the section for Mexico from The Global Television Demand Report. Enjoy!

Mexico series genre and subgenre preferences

  • Mexico had the largest share of demand for children’s content in this report, 11.3%.
  • With a 12.4% share of demand, Mexican audiences gave the second smallest share of attention to the comedy genre in the report, only greater than France (12.2%).
  • Mexico was tied with Italy for the lowest share of demand given to shows in the documentary genre. Both countries had a 2.3% share of demand for documentaries. This was only slightly greater than half of the global share of demand for documentary series (5.2%).
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  • Soap opera was the most in-demand subgenre in Mexico in 2022. This is a higher rank for soap opera than in any other market in this report.
  • High demand for children’s content in Mexico is apparent in the top subgenres for the year. Both the school-age and pre-school subgenres of children’s content ranked higher in Mexico than in any other market in this report.
  • Romantic drama was the sixth most in-demand subgenre in Mexico–a higher rank than it achieved in any other market in this report.
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Mexico originals demand share and demand distribution

  • The share of demand in Mexico for shows from Las Estrellas was 9.5% in 2022, surpassing Netflix which had a 7.6% share of demand for the year.
  • Content from local conglomerate, TV Azteca, accounted for 3.0% of demand for all shows in Mexico in 2022.
  • Mexico had the second largest share of demand in this report (behind only the US) for shows from Cartoon Network and Nickelodeon ( 2.7% and 2.5% respectively). High demand for kids content in this market helped boost the share of demand for these channels’ originals here.
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  • The extremely popular anthology drama series La Rosa de Guadalupe was the most in-demand local series in Mexico for 2022. It had 17.84 times the average series demand and ranked as the third most in-demand show in its home market.
  • La Academia, a musical competition series from TV Azteca was the most in-demand reality series in Mexico of 2022. It had 9.60 times the average series demand for the year.
  • Caso Cerrado was the most in-demand reality show in Mexico from Telemundo in 2022, with 8.96 times the average series demand.
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Top series in Mexico

Here are the top 20 most in-demand series in 2022 in Mexico across all platforms:

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For more information, check out the most up-to-date Mexico television industry overview.



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