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Mexico television and streaming market share analysis Q2 2023: Las Estrellas, Netflix, Disney, HBO and CBS

22 September, 2023

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Presented below is the section for Mexico from The Global Television Demand Report. Enjoy!

Mexico genre and subgenre preferences for series

  • 11.5% of demand for shows in Mexico was for a children’s series, well above the 7.4% global share of demand for this genre.
  • The 4.5% share of demand that Mexican audiences gave to the action/adventure genre was the second smallest share of demand for the genre in this report and well below the global share of demand for action/adventure shows – 6.5%.
  • The share of demand for animated shows in Mexico, 12.3%, made it the fourth most animation-loving market in this report.
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  • Mexico was one of the two markets in this report where soap opera ranked as the most in-demand subgenre for the quarter, along with Colombia.
  • Mexico was one of the four markets in this report where school-age shows ranked as the third most in-demand subgenre for the quarter, the highest rank for the subgenre.
  • Talk shows ranked as the tenth most in-demand subgenre in Mexico. This type of content rarely ranks among the top subgenres and this reflects high demand for variety series in general in Mexico.
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Mexico originals share of demand and demand distribution

  • Las Estrellas was the biggest source of demand for content in Mexico in Q2 2023. 9.8% of demand for series was for a Las Estrellas show, beating out even Netflix (6.8%).
  • Content from Disney branded platforms and channels was an important driver of demand for shows in Mexico. These shows accounted for 4.2% of demand, making Disney the third largest source of demand for shows in Mexico.
  • Local content from TV Azteca made up a substantial share of demand in Mexico, accounting for 3.2% of demand for series in the country in Q2 2023.
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  • The popular and long-running Mexican anthology series, La Rosa de Guadalupe, from Las Estrellas was the most in-demand show in Mexico in Q2 2023. It had 21 times the average series demand for the quarter.
  • La Academia was the most in-demand show in Mexico from TV Azteca this quarter. It had 17.3 times the average series demand and ranked as the sixth most in-demand show for the quarter.
  • The Simpsons was notably successful in Mexico this quarter. It had 18.1 times the average series demand here and ranked as the fourth most in-demand show - higher than in any other market in this report.
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Top series in Mexico

Here are the top 20 most in-demand series in Q2 2023 in Mexico across all platforms:

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