At Future of Television 2024, Parrot Analytics' Renee Engelhardt presented a talk on how supply and audience demand for content drives revenue. The presentation looks at key drivers of content revenue—subscriber acquisition, retention, and engagement— and shows how platforms and creators can optimize content investment strategies to maximize ROI and long-term growth in an evolving entertainment landscape.
Outlined below are some key insights from the report:
Which Streaming Services have the Greatest Share of Subscribers in UCAN
- Netflix is still the leader in the UCAN region in terms of market share of subscribers
- We estimate that Amazon Prime Video is not far behind in this measure, even though the comapny does not regularly report on Prime Video subscribers
We can understand how many Gross Adds and Churns contributed to Net Adds
- Amazon Prime Video had the highest number of both Gross Adds and Churns indicating high subscriber turnover
- Peacock was unique among major US streaming platforms this quarter in that it lost subscribers due to high churn.
Which platforms are most dependent on hit shows to drive revenue?
- Prime Video and Netflix have similarly large catalogs, leading other platforms in this regard.
- Despite having similarly large catalogs, the top 10 titles on Amazon Prime Video were responsible for twice the share of revenue on this platform compared to the top 10 titles on Netflix.
Download the full report here to explore additional insights into the economic drivers of streaming platforms.
To know more about Parrot Analytics' full suite of entertainment analytics and streaming economics products, visit the link here.
