Insights

Franchisability in the Romance Reality Genre

24 February, 2020

A Parrot Quick Insight

Romance Reality is a subgenre filled with examples of spin-offs and franchises.  In the top 10 chart below, 9 of the 10 shows are either spinoffs themselves or an original that has inspired multiple spinoffs.  No franchise has seen a greater number or variety of spinoffs than The Bachelor - three of the top ten are from this franchise and separate spinoffs have been launched in 25 countries to date.

romance_reality_franchisability_final.png

The one exception to this trend in the top 10 romance reality shows is the Russian series, Dom 2. There is not yet a spinoff of this series even though Dom 2 has the highest franchisability of all romance reality shows, with 8.3x the franchisability of the average reality show.  Notably this is more than twice the franchisability of the spinoff goldmine The Bachelor.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 50,000+ talent in 50+ markets across all platforms
Rank 30k+ TV shows and 20k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Released each quarter covering 10 global markets
  • Special section on the United States streaming landscape
  • Catalog analysis, pricing power, bundling & franchises
  • Insights to help you understand the economics of streaming
  • Available for FREE with a DEMAND360LITE subscription