Please subscribe to DEMAND360^LITE to access the latest version of The Global Television Demand Report and to discover the latest content analytics and trends for TV series on cable, broadcast, OTT and SVOD streaming platforms around the world.

Presented below is the section for the United States from The Global Television Demand Report. Enjoy!

United States genre and subgenre preferences for series

• American audiences had the largest share of demand for the reality genre (15.2%) across all markets in this report.
• With a 27.8% share of demand, the US was the market with the lowest interest in the drama genre in Q3 2023. It was the only market in this report with less than 30% demand share for this genre.
• Demand for documentary content is high in the US. The 8.1% share of demand for this genre was substantially higher than in other markets we looked at in this report.

• The US was the only market in this report in which sitcom was the most in-demand subgenre of Q3 2023.
• The US was the only market in this report where the animated comedy subgenre ranked in the ten most in-demand subgenres for the quarter. Animated comedy was the eighth most in-demand subgenre.
• Only two of the ten most in-demand subgenres in the US were drama subgenres. As drama makes up a less dominant share of demand in the US than in other markets, a greater variety of subgenres tend to rank highly here.

United States originals share of demand and demand distribution

• Netflix was the leading platform in the US in terms of demand for its original content. 8.5% of demand for shows in the US was for a Netflix original. This is actually below Netflix’s global share of demand (9.7%).
• It was a close race between NBC and CBS for the second largest share of demand in the US. Both networks were tied with a 5.6% share of demand in this market. However, NBC’s share of demand in the US was higher than in any other market in this report indicating high domestic demand for NBC content while CBS shows tended to capture more demand abroad.
• 3.0% of demand for shows in the US was for a show from a Discovery branded channel or platform. This was a larger share of demand for content from Discovery than in any other market in this report, driven by high demand for reality and documentary shows in the US.

• Hulu’s revival of the classic animated comedy, Futurama, has stoked audience demand for the show. Futurama had 50.7 times the average series demand in Q3 and ranked as the fourth most in-demand show in the US, a higher rank than in any other market in this report.
• The Australian cartoon Bluey has won the hearts of kids around the world. The United States, where it had 31.7 times the average series demand, has been a particularly receptive market for this show.
• Suits, the USA Network show that ended in 2019 has experienced a resurgence of audience demand this year after coming to Netflix without releasing any new episodes, underscoring how simply being available on a platform with Netflix’s reach can drive demand for a show higher.

Top series in the United States

Here are the top 20 most in-demand series in Q3 2023 in the United States across all platforms:

Please subscribe to DEMAND360^LITE to access the latest version of The Global Television Demand Report.

For more information, check out the most up-to-date United States television industry overview.