Please subscribe to DEMAND360^LITE to access the latest version of The Global Television Demand Report and to discover the latest content analytics and trends for TV series on cable, broadcast, OTT and SVOD streaming platforms around the world.

Presented below is the section for Thailand from The Global Television Demand Report. Enjoy!

Thailand genre and subgenre preferences for series

• Thai audiences gave the largest share of attention to drama series in this report. 45.2% of demand for shows in Thailand was for a drama series in Q2 2023.
• The animation genre had its third largest share of demand in Thailand of markets in this report. The 13.4% of demand that Thai audiences gave to animated series was also above the global share of demand for this genre (12.9%).
• The 2.3% of demand that Thai audiences gave to the documentary genre was less than half the global share of demand for this genre (5.1%).

• Thailand was unique in this report as the only market where romantic drama ranked as the most in-demand subgenre. This was due to a large number of local romantic dramas with high demand.
• Romance appears to be a common theme in successful content in Thailand. It was the only market in this report where romantic comedy ranked in the ten most in-demand subgenres.
• Competition reality also succeeded in Thailand. Thailand was one of two markets in this report where this subgenre achieved its highest rank, as the fourth most in-demand subgenre.

Thailand originals share of demand and demand distribution

• The Thai network, Channel 3, accounted for the largest share of demand in Thailand in Q2 2023. 6.8% of demand for series in Thailand was for a show from Channel 3.
• Another local station, GMM 25, had the second largest share of demand for its original series in Q2. 5.8% of demand for shows in Thailand was for a show from GMM 25.
• Netflix originals accounted for a smaller share of demand in Thailand this quarter (5.5%) than in any other market in this report.

• GAP (ทฤษฎีสีชมพู), a local drama from Channel 3 was the most in-demand series in Thailand for Q2 2023. It had 25.1 times the average series demand.
• Amazon Prime Video found success with local original content in Thailand this quarter. The Prime Video original, Home School (นักเรียนต้องขัง), ranked as the second most in-demand series overall in Thailand this quarter with 18.2 times the average series demand.
• The most in-demand reality series in Thailand for the quarter was Masterchef Thailand, from Channel 7, which had 15.2 times the average series demand. 

Top series in Thailand

Here are the top 20 most in-demand series in Q2 2023 in Thailand across all platforms:

Please subscribe to DEMAND360^LITE to access the latest version of The Global Television Demand Report.