Parrot Analytics presents the Streaming Report Card on the state of the US streaming industry. The report card is a quarterly recap and analysis of where the biggest players in the industry are sitting, showcasing the link between demand for original series or catalog slates and financial performance.
In Q4 2024, Netflix cemented its dominance by surpassing 300 million global subscribers and posting record-breaking quarterly revenue, while Paramount+ continued its steady growth with a series of hit originals, even as it navigated ownership changes under Skydance. Although the majority of major streamers now claim profitability in their DTC offerings, the long-term path remains uncertain as shifting industry landscapes and intense competition challenge players to continuously evolve their content strategies and business models.
Parrot Analytics presents our Q4 2024 Quarterly Report Card to take stock of these and other fundament issues impacting the streaming industry.
We analyzed the major platforms from five media companies that control nearly two thirds of all US demand for TV content: Disney (Disney+ & Hulu), Warner Bros. Discovery (Max), Paramount Global (Paramount+), NBCUniversal (Peacock), and Netflix. We include demand data for Apple TV+ and Amazon Prime Video, whose parent companies do not break out subscriber or revenue numbers for their entertainment platforms, but who stand out in audience demand share and major awards recognition.
We have combined subscriber and revenue data from corporate earnings reports with our exclusive audience demand data, one key chart, and commentary to reveal the connections between audience demand and financial performance in the entertainment industry.
We intend for this to serve as a longterm resource for your continued industry coverage.
The full report card is only available with a DEMAND360 subscription.
