Wondering who is winning in the streaming wars in Finland in Q3, 2022?

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Presented below is the section for Finland from The Global Demand Report. Enjoy!

Finland Genre and Subgenre Preferences for Series

• Finland was the most sports-loving market in this report with a field-leading 1.5% audience demand share in Q3 2022.
• Animation in Finland (15.3%) accounted for the third-largest audience demand share of any market in this report and well above the genre’s global share (12.5%). 
• Audience demand in Finland for drama (35.8%) and comedy (12.8%) fell below the genre’s global demand share (39.2% and 13.5%, respectively). 

• The Animated Sitcom subgenre (8) ranked higher in Finland than in any other market in this report. 
• Finland was just one of three markets in this report to see the Pre-School subgenre rank among the top 10 in Q3 2022.
• Seven of 10 markets ranked the Crime Drama among the top 10 most in-demand subgenres this quarter.

Finland Originals Share of Demand and Demand Distribution

• AMC content enjoyed its largest audience demand share in Finland (2.9%) of any market in this report.
• Finland is one of four markets in this report in which HBO drew the second-largest audience demand share. Its 7.4% demand share was the third-largest of all 10 markets. 
• Though Netflix generated the largest share of audience demand in Finland at 9.3%, that figure still fell below the platform’s global demand share (10.2%). 

• Netflix’s Stranger Things was the most in-demand series in Finland in Q3 2022 with 22.5 times the demand of the average series. 
• HBO Max’s Our Flag Means Death (7) ranked higher in Finland than any other market in this report. 
• Finland is the only market in this report in which Shadowhunters (13) and Formula 1 (16) ranked among the top 20 most in-demand series in Q3 2022. 

Top Series in Finland

Here are the top 20 most in-demand series in Q3 2022 across all platforms and networks in Finland:

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