Insights

TV series demand across all television platforms for the U.S. (15 - 21 November, 2020)

24 November, 2020

Image: Supernatural, The WB

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For the week of November 15 - 21, The Mandalorian is still the most in-demand series in the United States. Coming in at 99.5 times the demand for the average series in the US, the Disney+ original has inched closer from last week to the milestone of having 100x the demand of the average series in the US.

The Mandalorian should not take its top spot for granted. Demand for Spongebob Squarepants was up by 10.6% this week. At 97.7 times the demand for the average series, the cartoon is within striking distance of reclaiming first place.

The week of its series finale, Supernatural was the 3rd most in-demand show in the US. Having been on air for 15 years and 327 episodes the series has built an extensive fanbase. This result shows that the series did not just hold on for a long time but managed to end on a high note. In fact, the series is a finalist for the Global TV Demand Award for most in-demand series to end in 2020.

Grey’s Anatomy, which like Supernatural premiered in 2005, has powered up 7 spots in the ranking this week. The long-running series aired the third episode of its 17th season this week. This season in particular has generated a lot of interest as a major character has been diagnosed with COVID-19. Also Patrick Dempsey’s surprise return (after being killed off in Season 11) has likely boosted demand for the show.

Trending downward this week are Saturday Night Live and My Hero Academia. At the beginning of October My Hero Academia was the most in-demand series in the US but has been descending the rankings in recent weeks as there are no new episodes expected to be released until 2021. Saturday Night Live is on its first hiatus since season 46 premiered on October 3. A new episode is not scheduled until December 5.

This week saw a 145% increase in demand for Netflix’s The Crown. It had 71.8 times the demand of the average show in the US and was the 4th most in-demand series for the week. Its fourth season was released on November 15 and has so far been tracking well ahead of the previous season released a year ago. There has been a surge in interest as this season has introduced Princess Dianna and talk has already begun as to how far into contemporary events the series will cover.

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Among digital originals, Star Wars: The Clone Wars has continued to move up the rankings. It has been trending upwards for several weeks despite not airing any new episodes since May this year. This is a good example of the synergistic power of IP. As The Mandalorian has been dominating the demand rankings, audience interest has spilled over to Star Wars: The Clone Wars without the series releasing any of its own new content. Additionally, Star Wars: The Clone Wars has an upcoming spinoff series, The Bad Batch announced earlier this year.

The Boys saw an unexpected boost to demand this week after trending downward for multiple weeks following the season finale. This could be tied to the Supernatural finale. Both shows were created by Eric Kripke. Supernatural star Jensen Ackles has already been cast to play Soldier Boy in the next season of The Boys. Supernatural fans looking for a show to fill the Supernatural void after 15 years may already be turning to The Boys.

NOTE: An earlier version of this article did not include Animaniacs in the digital originals chart. The reboot of this series is a Hulu original it should be classified as such. The above chart has been updated to reflect this.



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