Insights

TV series demand across all television platforms for the U.S. (18 - 24 December, 2021)

29 December, 2021

Image: The Witcher, Netflix

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For the week of December 18 - 24 Spongebob Squarepants remained the most in-demand series in the US, with 79 times the average. This is a 7% increase from its demand last week.

South Park continued to grow in demand this week. It had 71.8 times the average series demand this week which is a 10% increase from its demand last week. The movie ‘South Park: Post Covid: The Return of Covid’ which was released on Paramount+ on December 16th seems to still be generating interest in the series. The Simpsons jumped into 10th place this week, up from the 16th spot last week. Its demand increased 16% this week after the last episode of the year aired on December 19th. The next episode is scheduled for January 2nd.

Three fantasy series are in the top 10 series in the US this week. The Witcher was the second most in-demand show in the US with 72.8 times the average series demand. It returned for its second season on December 19th and its demand has more than doubled this week compared to last. The Wheel of Time released its finale episode on December 24th helping its demand to grow 6% this week. Both these series are following in the footsteps of Game of Thrones, trying to achieve its global level of popularity. The fact that GoT ranked as the 8th most in-demand series in the US this week, over 2 years since its finale, proves that trying to emulate its success is a smart move.

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The Witcher topped the ranking of most in-demand digital original series this week, knocking The Wheel of Time out of first place. The Wheel of Time finished its first season on December 19th and Hawkeye wrapped up on December 22nd. Hawkeye’s season has entirely coincided with The Wheel of Time so the latest live action Marvel series from Disney+ has not topped our weekly digital originals chart. This contrasts with the previous live action Marvel shows from Disney+ which have all been chart toppers.

Demand for Marvel’s Daredevil surged this week to 34.4 times the average series demand. This is up 97% from last week. Characters from Daredevil had cameos in both Hawkeye and Spiderman: No Way Home sending fans of the show (which concluded in 2018) into a frenzy. Kevin Feige said earlier this month that if Daredevil were to return, he would be played by Charlie Cox.



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