Insights

TV series demand across all television platforms for the U.S. (18 - 24 March, 2023)

28 March, 2023

Image: Daisy Jones & The Six, Amazon Prime Video

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For the week of 18 - 24 March, there were quite a few notable movements in demand among the overall shows ranking. A 6% increase made South Park 101.1 times more in demand than the average series in the U.S. for the week. The spike in demand (which came after episode 5 aired on March 22), cemented the show’s position at the top of the ranking for yet another week. In second place we see Spongebob Squarepants with 85.2 times the average series demand, a 3% increase since last week.

As mentioned last week, demand for The Simpsons kept tracking higher after the announcement that the show would be bringing back a beloved character in an upcoming episode. This week the show had another 5% increase in demand after the episode aired on March 19, which led to The Simpsons climbing up the ranking to take fourth place with 61.9 times the average series demand in the U.S. It was followed by YTV’s My Hero Academia with 60.4 times the average series demand, almost the same as last week, but the series moved up to fifth place (from eighth) this week.

MBS’s Attack on TitanThe Last of Us and The Flash all had a decline in demand of 7%, 11% and 6% each. While the first two shows aren’t expected to have an increase since they won’t be releasing new content any time soon - The Last of Us only just ended over a week ago and Attack on Titan is set to directly air its finale in the fall - The Flash is expected to see an increase in demand since it is halfway through airing its final season episodes. The series finale is set to air on May 24, so we do expect to see audience demand increase around that time, as viewers catch up to all the episodes ahead of the finale episode. As of this week, it moved up to ninth place in the ranking and had 54.3 times the average series demand.

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Among streaming originals, Disney+’s The Mandalorian had another 6% increase in demand which made it the top show (for yet another week) by a wide margin this week. The show had 71.2 times the average series demand which kept it comfortably ahead of Netflix’s Stranger Thingswhich came in second with 60.4x the average demand.

Demand for Apple TV+’s Ted Lasso continued climbing for yet another week - the series rose up to third place in the ranking with 52.7 times the average series demand, an almost 10% increase since last week. This comes as the series became the talk of the town after some of the cast visited the White House and met the President last week, and dropped a new episode on March 22. Netflix’s Shadow and Bone impressively had another 56% increase in demand this week and rose up to fourth place in the ranking with 45.6 times the average series demand in the U.S. The second season of the series has drawn a lot of audience attention lately, making it another hit in the YA genre.

Amazon’s Daisy Jones & The Six moved down to seventh place in the ranking this week, despite having a 16% increase which made the show 39.8 times more in demand than the average series in the U.S. for the week. The spike does make sense, since the show aired its season finale on March 24. It remains to be seen if it brings in any more audience attention next week as viewers catch up to all the episodes. Rounding out the top streaming original shows ranking, we see The Witcher back on the list in tenth place with 25.9 times the average series demand. This wasn’t due to any big increase in demand for the series itself, but just seems to be the result of audience attention moving away from certain other shows which slid off the chart, while demand for The Witcher remained relatively stable.



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