Insights

TV series demand across all television platforms for the U.S. (29 April - 05 May, 2023)

9 May, 2023

Image: Citadel, Amazon Prime Video

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In the US for the week of April 29 - May 05, Spongebob Squarepants remained the top show with 86.9 times the average series demand, showing a minor increase from last week. Meanwhile, The Flash claimed second place with a 66.1 times demand average, indicating a 4% rise in demand from the previous week. The spike in demand for The Flash is attributed to the recent airing of its ninth episode from the series finale season on May 03. With only three episodes left until the series finale on May 24, we expect to see a further rise in demand.

South Park lost its previous position to The Flash, falling to third place after experiencing a 9% decline in demand, dropping to 63.9 times the average series demand. In contrast, NBC's Saturday Night Live experienced a 13% increase in demand, climbing up to fifth place in the rankings. Although the show was expected to air a new episode on May 06, the ongoing writer's strike has impacted SNL and forced the network to air reruns until the issue is resolved. This increased audience attention could be due to the reruns, with SNL recording 59.4 times the average series demand in the US this week.

HBO's Game of Thrones fell to eighth place despite a 5% increase in demand this week. A recent interview with Richard Madden (who played "Robb Stark") ahead of the 10th anniversary of the infamous Red Wedding on June 02, may have influenced this spike in audience attention.

Sesame Street takes the tenth position in the overall shows ranking, recording 48.6 times the average series demand. Although the series experienced a 7% decline in demand this week, which caused it to drop from the eighth position it held last week.

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The Mandalorian retained its top position in the US streaming originals ranking despite experiencing a 9% decline in demand this week. With 57.3 times the demand average, the series just edged out Stranger Things, which had 56.8 times the average series demand in the US for the week. Meanwhile, Ted Lasso held on to its third position with almost the same level of demand as last week, recording 49.5 times the average.

Most shows in the streaming originals ranking remained in the same position as last week, with the exception of two. Netflix's You moved up to sixth place despite experiencing a 9% decline in demand, while The Witcher dropped to seventh place due to a significant 24% decline in demand.

In terms of new entrants to the chart, Prime Video's Citadel broke into the ranking for the first time, experiencing an impressive 164% surge in demand after its premiere on April 28. The spy action series has only aired three episodes so far, but it has already attracted a significant portion of audience attention in the US this week. As of this week, it took ninth place in the ranking, recording 25.1 times more demand than the average series in the US. It remains to be seen how much more growth Citadel will see as it continues to air new episodes until its finale on May 26.

Finally, rounding out the top 10, Crave's Letterkenny held on to its position in tenth place, recording 24.8 times the average series demand. Although the show experienced a minor 1% increase in demand, it maintained almost the same level of demand as last week.



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