Insights

US Fastest Risers April 2021: What digital originals grew the most in demand last month?

24 May, 2021

We looked at the digital original series which grew most in demand in the US in April compared to the prior 30 days. The shows that grew the most month-on-month during this period in general were shows which premiered in April. Leading the pack this month is Made for Love from HBO Max. This show premiered on April 1st and demand in its first month was 6 times its pre-release demand in March - the most dramatic increase in demand for digital original shows in the US this month.

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The show with the second largest increase in demand in April was Amazon Prime Video’s Invincible. The first 3 episodes of this series were released on March 25th, followed by an episode releasing each week.

The Shudder original, Creepshow, based on the 1982 film, returned for its second season on April 1st. Demand for the show more than doubled in the month following its season 2 release, indicating a successful sophomore season.

While The Falcon and the Winter Soldier was the most in-demand series in the US at one point, it was not the fastest rising show for the month of April. This is likely due to the show starting from such a high baseline of demand. Given that the series has been so incredibly popular, it is still impressive that demand for the Marvel show has grown by 79% month-on-month.

Love, Death, and Robots saw a 40% increase in demand in April. The second season was not scheduled to premiere until May 14th, so this bump comes without even a single new episode being released. This indicates impressive anticipation for the new upcoming season from fans.

Netflix's children's series, Spirit Riding Free, saw a 44.9% increase in demand this month. This show last released episodes in 2020 so this demand spike was due to the release of a trailer for the upcoming movie, Spirit Untamed, based on the series.



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