Industry News

Animaccord keeps expanding the global phenomenon of "Masha and the Bear"

18 January, 2022

Russian studio Animaccord wrapped up the 2021 with great achievements in Americas and globally. It's flagship series "Masha and the Bear" allowed to the company conquered new markets, as example Japan, and it had an excellent performance in the digital world. The first "Masha and the Bear" Japanese TV premiere was held in April on Kids Station to commercial success. In October, TV Tokyo followed suit by broadcasting the show on its Kinder TV kids’ network. Animaccord also closed a licensing deal with Kodansha Ltd, that has brought branded "Masha and the Bear" picture books.

Another notable achievement was on YouTube: "Masha and the Bear" reached another milestone by hitting 100 billion views worldwide on the platform. To celebrate this milestone, the Animaccord Studio team created a brand-new special episode titled "We love you to 100 Billion and back" to express their appreciation to all their viewers all over the world. The fastest-growing Arabic channel brought the cartoon their sixth Diamond Play Button, in addition to previously honoured English, Spanish, Portuguese, Russian and Ukrainian channels. Moreover, the "Masha and the Bear" English YouTube channel repeated its success of 2020. In less than a year, it has gained another 10,000,000 subscribers and has over 30,000,000 subscribers. The brand has also exceeded the breakthrough of 1 million years of watch time and accounts for 1,000 YouTube views per second.

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