If Deion Sanders and CU continue to win, they will rev up the "Prime Time" television ecosystem that has been building around the Pro Football Hall of Famer since his hiring at Colorado. Last week when he won his first game at TCU, Sanders became the “most in-demand sports figure with American audiences,” according to Talent Demand data from Parrot Analytics, a company that measures engagement and consumption from consumers. Among non-sports figures, this placed him ahead of singer Madonna and behind rapper Eminem, according to the company.
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