Industry News

‘Cobra Kai’ Producers Reveal How They Helped YouTube Create Its Very Own ‘House Of Cards’

15 June, 2018

When Cobra Kai creators Josh Heald, Jon Hurwitz, and Hayden Schlossberg pitched their Karate Kid series reboot to YouTube, it became clear that the video giant had a next-level belief in and outsized ambitions for the project. According to our data, Cobra Kai outperformed competing series from Netflix and Hulu shortly after its release — the first time that a YouTube series had ever done so on our charts.

Visit Tubefilter to read this article.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription