Facing saturation in the U.S., media giants are looking abroad for growth, and India — the second-largest internet population globally — is ripe for disruption. Why it matters: When it comes to monetizing attention, "India has immense room to grow," said Ravi Agrawal, editor-in-chief of Foreign Policy and author of "India Connected: How the Smartphone Is Transforming the World's Largest Democracy. "On eyeballs, the room to grow is now limited by the speed of the spread of the internet and TV," he said. "The real battle is over monetizing those eyeballs, whether through subscriptions, data, or advertising."
Global demand for Hindi-language programming is the highest by far among non-English content, according to data from Parrot Analytics, despite losing some ground to Japanese content in recent months.
Visit Axios to read this article.
